Director, Earned & Owned Strategy (FinServ) at Wpromote

United States

Wpromote Logo
$115,000 – $130,000Compensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Marketing, Digital MarketingIndustries

Requirements

Candidates should possess a strong strategic and tactical background in SEO and Content Marketing, with experience in Email & Lifecycle Marketing. This role requires experience working with enterprise clients in the financial services sector and a proven ability to ideate and deploy creative Earned & Owned Media solutions. Experience in client retention, growing investment in Earned & Owned Media, and new business development is also necessary.

Responsibilities

The Director, Earned & Owned Strategy will serve as executive leadership on key accounts, ensuring client success through the development of custom earned strategy plans. Responsibilities include combining tactics from SEO, Content Marketing, Content Development, Email Marketing, Influencer Marketing, and Affiliate Marketing, and providing strategic direction to Channel Managers. The role involves overseeing an international AI Search program, owning Earned & Owned Media projections for clients, and consulting on unique reporting solutions.

Skills

SEO
Content Marketing
Email Marketing
Lifecycle Marketing
Client Retention
Marketing Strategy
Cross-channel Marketing
New Business Development
Critical Thinking
Problem Solving

Wpromote

Digital marketing agency for business growth

About Wpromote

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.

El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees

Benefits

Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance

Risks

AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.

Differentiation

Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.

Upsides

Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.

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