Vertical Marketing Manager - Institutions at LayerZero Labs

Vancouver, British Columbia, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Cryptocurrency, Fintech, Financial ServicesIndustries

Requirements

3-5 years of experience in product marketing, content marketing, or sales enablement with a focus on institutional finance, fintech, or crypto strongly preferred
Ability to produce high-quality, multi-format content for technical or regulated audiences
Exceptional writing skills

Responsibilities

Develop and deliver case studies, research reports, explainer decks, solution briefs, whitepapers, and sales enablement materials tailored for banks, asset managers, fintechs, and other institutional stakeholders
Distill complex technical capabilities into language that resonates with more risk-conscious, ROI-focused decision makers
Plan and execute targeted marketing initiatives, from thought leadership series to data-driven reports that showcase how financial institutions are (or should) think about tokenization, managing digital assets, and incorporating crypto rails into their businesses
Work with BD and IR teams to ensure they have the right assets for every stage of the sales cycle, test content in sales funnels, and use insights to reinforce market success
Plan and support LayerZero’s participation in key events, roundtables, and forums that drive institutional conversations both online and in person
Find interesting insights beyond basic content by working with data or data teams to back claims with real-world usage data, industry benchmarks, and credible sources
Help “train the trainer” by enabling individuals at traditional companies to understand and articulate industry directions to their coworkers, clients, or peers
Track asset usage, campaign performance, and content engagement to continuously improve quality and effectiveness
Test new channels and strategies and develop opinions on what works or doesn’t

Skills

Content Marketing

Case Studies

Whitepapers

Research Reports

Explainer Decks

Solution Briefs

Sales Enablement

B2B Marketing

Campaign Management

Event Planning

Blockchain

Tokenization

Digital Assets

Institutional Marketing

LayerZero Labs

Develops interoperability protocol for blockchains

About LayerZero Labs

LayerZero develops an interoperability protocol that connects over 50 different blockchains, allowing developers to create applications, tokens, and experiences that work across multiple chains. Their technology includes immutable on-chain endpoints, a configurable Security Stack, and a permissionless set of Executors, which enable the transfer of messages and assets between blockchains without censorship. This platform is tailored for developers and organizations in the blockchain and cryptocurrency sectors, providing them with the tools to define their own security and efficiency configurations. Unlike competitors, LayerZero focuses on seamless blockchain interoperability, facilitating the transfer of assets like tokens between chains, as seen with Curve Finance and Uniswap. The goal of LayerZero is to enhance the development and functionality of omnichain applications, making it easier for developers to build across various blockchain networks.

Vancouver, CanadaHeadquarters

2021Year Founded

$255.8MTotal Funding

SERIES_BCompany Stage

Consumer Software, Crypto & Web3Industries

51-200Employees

Benefits

Company Equity

Risks

Emergence of FXGuys could divert investor interest from LayerZero.

Regulatory scrutiny may increase due to PayPal USD integration.

Technical challenges may arise with Initia testnet and interwoven stack integration.

Differentiation

LayerZero connects over 50 blockchains, enabling omnichain applications and experiences.

Their technology includes immutable on-chain endpoints and a configurable Security Stack.

LayerZero's permissionless Executors allow censorship-resistant message transfers between chains.

Upsides

Integration with PayPal USD boosts LayerZero's stablecoin interoperability credibility.

Partnerships with Aethir and LightLink enhance LayerZero's market presence.

Ondo Finance integration highlights LayerZero's potential in real-world asset tokenization.

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