U.S. Head of Marketing at Remitly

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

HR Technology, Analytics, SaaSIndustries

Requirements

Extensive B2B marketing experience
Expertise across the customer life cycle
Proven people management experience with ability to inspire and motivate teams
Passionate advocate for customer-centric and data-driven commercial marketing
Love for digital marketing with proven track record of adopting new methodologies and tech to get Sales in front of relevant prospects
Experience building brand presence both online and offline
Ability to thrive on tactical execution and strategy
High-performing senior leader capable of contributing to U.S. and Global Leadership teams

Responsibilities

Co-create, define, own, and lead the regional GTM strategy for Brightmine™ in the U.S., aligning with the Global strategy
Run the day-to-day U.S. Marketing function (Demand Gen & Customer marketing) and own the U.S. marketing budget, accountable for forecasting, phasing, spend, and ROI
Be a key member and contributor to both the Global Marketing leadership team and the U.S. leadership team, aligning commercial strategy with Global and U.S. business priorities
Act at the intersection of regional strategy, Marketing Development, Marketing, and Sales
Optimize execution across the entire customer life cycle and ensure delivery of activities to meet and exceed expectations
Build trusted partnerships and collaborate across global marketing teams (Brand, Content, UX, Growth Hacking, Communications & PR, Market planning, Customer Insight and Analysis)
Advocate for the defined marketing vision and support delivery of strategic priorities: digital transformation, brand elevation, growth drivers, and team excellence
Drive excellence by nurturing a best-in-class marketing culture, embedding core competencies and behaviors for high performance
Monitor and measure all marketing activities for effectiveness, using data and insights to drive performance and ROI
Identify opportunities to innovate, refine, and improve processes to unlock capabilities and elevate the marketing and commercial operating model
Co-own the U.S. pipeline with Sales and deliver a Marketing contribution to revenue of 80%+
Serve as a senior leader in the NYC office on a hybrid schedule (Tuesdays and Wednesdays in office)

Skills

Key technologies and capabilities for this role

GTM StrategyDigital MarketingCustomer Lifecycle ManagementPeople ManagementData-Driven MarketingMarketing TechnologySales Enablement

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

This is a hybrid position requiring work from the New York City office every Tuesday and Wednesday.

What skills and experience are required for the U.S. Head of Marketing role?

The role requires expertise across the customer life cycle, people management, inspiring and motivating teams, customer-centric and data-driven commercial marketing, digital proficiency with a proven track record in new methodologies and tech, and skills in building brand presence online and offline.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Brightmine?

Brightmine fosters an inclusive, people-focused environment where individuals with ambition, curiosity, and ideas can make an impact, think big, aim high, and explore more.

What makes a strong candidate for this U.S. Head of Marketing role?

A strong candidate is a high-performing senior leader with expertise in customer lifecycle marketing, people management, data-driven strategies, digital adoption, brand building, and the ability to thrive in both tactical execution and strategic planning while contributing to leadership teams.

Remitly

International money transfer for immigrants

About Remitly

Remitly focuses on international money transfers, helping immigrants send money to their families quickly and securely at lower costs than traditional banks. The company charges transaction fees and earns from the exchange rate margin, offering various transfer options like bank deposits and cash pickups. Remitly enhances user experience through its website and mobile app, allowing real-time tracking of transfers, and engages with immigrant communities by providing helpful resources and educational support. Its goal is to meet the unique needs of immigrants while ensuring fast, affordable, and reliable money transfer services.

Seattle, WashingtonHeadquarters

2011Year Founded

$423.9MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Continuing Education or Travel Stipend

Office Culture

Flexible PTO, Schedules and Leaves

DEI Learning Opportunities

Community Engagement

Inclusive Benefits

Risks

Swift's integration into banks' channels poses a competitive threat to Remitly.

AI agents' rise may challenge Remitly's operational model in efficiency and cost-effectiveness.

Schall Law Firm's investigation could impact investor confidence and Remitly's reputation.

Differentiation

Remitly focuses on immigrants, offering competitive rates and fast, secure transactions.

The company leverages technology for a seamless user experience via its app and website.

Remitly engages with immigrant communities through content and educational initiatives.

Upsides

Increased digital wallet adoption in key markets expands Remitly's reach to unbanked individuals.

AI agents in operations could reduce costs and improve Remitly's efficiency.

Visa collaboration enhances Remitly's cross-border fund flow services, boosting customer satisfaction.

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