Barkley

Traffic Supervisor

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, Media, BroadcastIndustries

Traffic Supervisor

Position Overview

We are seeking a detail-oriented, organized, and proactive Traffic Supervisor with a minimum of five years’ experience in agency broadcast traffic for television and/or radio. This role will be responsible for working closely with various internal teams within the ad agency and external vendors, including broadcast stations, media planners, account teams, and production teams, to ensure seamless execution. The ideal candidate has worked in a media network, broadcast station group, or media buying agency and is familiar with systems like Strata or similar traffic software.

Key Responsibilities

  • Handle the timely dissemination of advertising materials to various media outlets.
  • Ensure creative assets are distributed to media outlets in a timely manner.
  • Coordinate and schedule commercial spots across multiple platforms (TV, radio, OOH, Print, etc.), ensuring accuracy and compliance with contractual and regulatory requirements.
  • Enter, edit, proofread, and send traffic instructions and log data.
  • Manage daily logs and reconcile aired spots, including makegoods and missed placements.
  • Partner with Client Experience, Creative Production, Project Management, and Media Activation teams to ensure smooth trafficking of campaigns and last-minute changes.
  • Maintain professional and clear communication with internal agency departments regarding ad status, schedules, revisions, and any relevant updates.
  • Upload and verify creative assets and copy instructions in traffic systems.
  • Ensure correct separation, rotation, and placement of spots based on client specifications and regulatory guidelines.
  • Analyze pre- and post-log data for quality assurance and reporting.
  • Maintain thorough documentation of traffic orders and campaign changes.
  • Contribute to the optimization of traffic workflows and systems.

Qualifications

  • Minimum 5 years of traffic coordination experience in traditional media or ad agencies (TV or radio broadcast required).
  • Proficiency in traffic systems such as Strata, or similar platforms.
  • Strong organizational and time management skills: Ability to prioritize tasks, meet multiple deadlines under pressure, and manage multiple projects simultaneously.
  • Exceptional attention to detail and accuracy: Ensuring precise data entry and adherence to instructions and schedules.
  • Excellent communication skills: Clear and professional written and verbal communication to interact effectively with internal teams and external clients.
  • Problem-solving abilities: Identifying and resolving issues quickly and efficiently to prevent broadcast disruptions.
  • Computer proficiency: Strong computer skills, including experience with Microsoft Office Suite (Excel, Outlook, Word) and the ability to quickly learn new software applications.
  • Solid understanding of media scheduling, broadcast operations, and commercial trafficking.
  • Ability to work in a fast-paced environment and adapt to evolving priorities.
  • A team player with a positive attitude and willingness to collaborate with others.
  • Experience with FCC and regulatory compliance as it relates to commercial scheduling is a plus.

BarkleyOKRP’s Commitment to Diversity & Inclusion

We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.

BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.

Skills

Broadcast Traffic
Agency Broadcast Traffic
Traffic Software
Strata
Advertising Material Dissemination
Creative Asset Distribution
Commercial Spot Scheduling
Log Data Entry
Log Data Editing
Log Data Proofreading
Log Reconciliation
Makegoods
Campaign Trafficking
Workflow Optimization
Data Analysis
Documentation

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters
1964Year Founded
$5.1MTotal Funding
MERGERCompany Stage
Consulting, Consumer Software, Consumer GoodsIndustries
501-1,000Employees

Benefits

Health Insurance
Life Insurance
Unlimited Paid Time Off
401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.
The merger with OKRP could result in operational inefficiencies and client conflicts.
Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.
The agency combines creativity with data-driven insights for modern consumer engagement.
Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.
The merger with OKRP creates one of the largest independent marketing firms in the U.S.
Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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