Social Media Manager

Social Media Manager - Elite Nurse Practitioner

Employment Type: Full Time

About Colibri

At Colibri, culture is a critical part of our collective success, and we live our values every day: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community as a whole.

Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets. We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned professionals.

To learn more, please visit: www.colibrigroup.com

Position Overview

We are seeking a highly skilled and strategic Social Media Manager to lead our social media and content initiatives for the Elite Nurse Practitioner brand. This role is responsible for strengthening our brand presence, increasing audience engagement, and driving business impact through lead generation and customer acquisition. This role will oversee content creation, platform and community management, influencer partnerships, and analytics to drive social media growth and engagement across platforms. The ideal candidate is an expert in social media strategy and content marketing with a proven ability to drive brand awareness and engagement through compelling digital storytelling.

Responsibilities

• Develop and execute a comprehensive content and social media strategy that aligns with business objectives and brand values.
• Oversee daily content creation and publishing across all relevant social media platforms, ensuring a strong presence and engagement wherever the target audience is active.
• Lead the production of short-form and long-form content, including video, written, and visual media, ensuring consistency in brand voice and alignment with platform best practices.
• Manage and grow online communities across various platforms, fostering discussions and engagement through high-quality content and strategic interactions.
• Spearhead content production initiatives on a regular basis, while ensuring continuous content development meets quality and performance standards.
• Collaborate with external content creators, editors, and animation teams to produce compelling educational and promotional assets.
• Develop and manage influencer and affiliate marketing strategies, including outreach, relationship management, and performance tracking across diverse social ecosystems.
• Implement and optimize user-generated content (UGC) strategies, leveraging creator partnerships and community contributions across multiple platforms.
• Track and analyze key performance indicators (KPIs) across all social channels, providing insights to optimize reach, engagement, and conversion rates.
• Partner with cross-functional teams—including paid media, email marketing, and product marketing—to ensure messaging consistency across all touchpoints.
• Manage and prioritize social media content requests, aligning organic and paid strategies in coordination with the advertising team.
• Oversee strategic social media partnerships, including cross-brand and promotional collaborations.
• Ensure visual and messaging consistency across all social content, paid media, and email campaigns in coordination with brand and design teams.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Master’s degree preferred).
• 7+ years of experience in social media management, content marketing, or digital strategy, with a proven track record of success in a leadership role.
• Deep understanding of social media platforms, trends, and best practices, with experience growing and engaging large online communities.
• Strong expertise in video content creation, social media analytics, and performance optimization.
• Experience managing and mentoring a social media team, providing coaching and professional development.