Telco Marketing Strategy & Transformation - Principal and Snr Principal at Infosys

Amsterdam, North Holland, Netherlands

Infosys Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Telecommunications, Technology, CommunicationsIndustries

Requirements

  • 10+ years’ experience in management consulting, with a focus on B2B sales and marketing strategy for technology, telecom, or retail clients
  • Proven track record of leading large-scale, cross-functional consulting engagements for top-tier firms (e.g., McKinsey, BCG, Bain, Accenture, Deloitte)
  • Deep expertise in go-to-market strategy, customer segmentation, partner management, and sales enablement
  • Strong analytical skills with experience in market sizing, customer journey mapping, process frameworks, and competitive benchmarking
  • Exceptional client management, communication, and stakeholder engagement skills
  • Ability to synthesize complex data into actionable insights and executive-level recommendations
  • Experience with digital transformation, marketing automation, and CRM/ERP/OSS/BSS systems is highly desirable
  • MBA or equivalent advanced degree preferred

Responsibilities

  • Lead high-impact B2B sales and marketing transformation projects for global clients in the technology and communications sector, including end-to-end project delivery
  • Manage client relationships and drive actionable insights shaping go-to-market strategies, customer segmentation, partner ecosystems, sales and marketing processes, and KPI delivery
  • Provide strategic leadership: Lead development of sales and marketing vertical for growth, efficiency, and market leadership; offer insights from market trends, competitive analysis, and best practices; collaborate with executives on business delivery
  • Manage operations: Lead multi-disciplinary teams on complex projects, including planning, resource allocation, and delivery within timelines and budgets
  • Handle client delivery: Manage stakeholder relationships; translate needs into actionable strategies; define customer segmentation, journey mapping, market sizing, prioritization; develop lead generation, ABM, digital strategies, targeting, and GTM; design sales/partner enablement, value propositions, messaging; advise on MarTech/CRM ROI, marketing analysis, sales performance, process improvements, CX enhancement, benchmarking, operating models, pricing, and digital transformation
  • Drive cross-functional collaboration: Facilitate communication between technical/non-technical teams; lead project management for on-time, on-budget milestones

Skills

Go-to-Market Strategy
Customer Segmentation
Customer Journey Mapping
Account Based Marketing
ABM
Digital Lead Generation
Lead Generation
Sales Enablement
Partner Enablement
MarTech
CRM
Market Sizing
Competitive Analysis
KPI Definition
Project Delivery

Infosys

Global consulting & IT services

About Infosys

N/AHeadquarters
1981Year Founded
N/ACompany Stage
10,001+Employees

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