Technical Marketing Operations Manager at Verkada

San Mateo, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Physical Security, Cloud Security, SaaSIndustries

Requirements

(No specific requirements listed in the provided text)

Responsibilities

Serve as the operational backbone for 20+ demand generation marketers running multi-region campaigns
Own and optimize lead ingestion, enrichment, routing, and lifecycle management—ensuring sales receives high-quality leads, quickly and efficiently
Champion marketing ops best practices and scale-friendly infrastructure, driving adoption of tools and processes across the organization
Partner cross-functionally with sales, engineering, analytics, and brand to align campaign execution with business goals
Own everything from day-to-day campaign execution to scaling campaign operations for a fast-growing, multi-region team
Translate campaign requirements into scalable systems workflows, reducing manual steps and eliminating operational friction
Build infrastructure to support campaign performance monitoring, attribution, and insights via automation and reporting tools
Act as the go-to expert for tools like Marketo/Hubspot and Salesforce—supporting program setup, lead flows, integrations, and field mappings

Skills

Key technologies and capabilities for this role

Demand GenerationLead IngestionLead EnrichmentLead RoutingLifecycle ManagementMarketing OperationsCross-Functional CollaborationSales OperationsAnalytics

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a remote position.

What is the salary for this role?

This information is not specified in the job description.

What skills are needed for this Technical Marketing Operations Manager role?

Expertise in marketing operations, experience with tools like Marketo/Hubspot and Salesforce, and skills in campaign execution, lead management, automation, and cross-functional collaboration are essential.

What is the company culture like at Verkada?

Verkada is a fast-growing company with 2,100+ full-time employees across 15 offices on three continents, focused on simplicity, scalability, and providing real-time insights for physical security.

What makes a strong candidate for this position?

A strong candidate will have deep expertise in marketing operations, proficiency with Marketo/Hubspot and Salesforce, and the ability to manage lead processes and scale campaigns for a multi-region team of 20+ marketers.

Verkada

Provides integrated security solutions for enterprises

About Verkada

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible monitoring, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, making them suitable for large enterprises and institutions. The company aims to deliver comprehensive security management through hardware sales and subscription-based software services.

San Mateo, CaliforniaHeadquarters

2016Year Founded

$431.8MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits

Risks

Increased competition may pressure Verkada's market share and pricing strategies.

Rapid EMEA expansion could strain operational resources and lead to mismanagement.

Integration with multiple partners may introduce security vulnerabilities and challenges.

Differentiation

Verkada offers a unified platform integrating video, access, and environmental monitoring.

Their hybrid cloud model ensures secure, accessible video surveillance from anywhere.

Verkada's solutions are scalable, catering to enterprises of all sizes and sectors.

Upsides

Growing demand for cloud-based security in education boosts Verkada's market potential.

Integration with AI-driven analytics enhances security insights and customer value.

Rising interest from Fortune 500 companies strengthens Verkada's enterprise client base.

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