[Remote] Strategist, Audience Segmentation & Insights at General Motors

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

Candidates must possess a Bachelor's degree in Data Science, Computer Science, Marketing Analytics, or a related field, with 3-5 years of experience in data analytics, marketing technology, or audience segmentation. Proficiency in SQL, Python, or PySpark, and experience with Databricks or similar cloud-based platforms are required, along with basic familiarity with marketing channel activation. Strong analytical, problem-solving, and storytelling skills are essential, as is the ability to track and document segmentation logic. Experience with large datasets and global organizations is a plus.

Responsibilities

The Audience Segmentation & Insights Strategist will write and optimize SQL/PySpark queries in Databricks and leverage marketing customer data platforms to identify, size, and analyze customer audiences. Responsibilities include performing audience persona analysis, developing actionable recommendations for targeting and personalization, and designing/managing workflows for data pipelines. The role involves partnering with marketing operations and engineering teams, monitoring and optimizing data processes, conducting deep-dive analysis to uncover insights, and translating analytical findings into compelling stories for stakeholders. Additionally, the strategist will establish repeatable processes for tracking segment performance, collaborate with cross-functional teams, and act as a subject matter expert on segmentation logic and data flows.

Skills

Databricks

SQL

PySpark

Audience Segmentation

Data Analysis

Marketing Platforms

Customer Data Platforms (CDP)

Onboarding Platforms

Data Pipelines

Workflow Management

Personalization

Campaign Execution

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees