Sr Staff Sub-Regional Marketing Business Partner - US1 - Northeast & South

Position Overview

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world-changing projects, you will do more and become more than you ever thought possible.

Employment Type

Full time

Salary

The estimated base salary range for the Sr Staff Sub-Regional Marketing Business Partner - US1 - Northeast & South role based in the United States of America is: $152,600 - $228,800.

Location Type

(Not specified)

Responsibilities

• Formulate the marketing plan to support Illumina’s commercial goals in sub-region.
• Develop go-to-market strategies and drive execution of those strategies with clear milestones and action plans.
• Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, and branding.
• Develop a Marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams.
• Ensure alignment of activities and product/segment strategies internally, as well as clear metrics associated with delivery and effectiveness of these activities.
• Balance OpEx for plans with revenue commitments across Sub-region and Region together with Head of Regional Field Marketing for deployment.
• Assess customer pipeline Marketing key performance indicators (KPIs) in sub-region by stage.
• Align to regional business plan (RBP) targets (revenue, product mix, customers, new product introduction business case), and reverse waterfall KPIs for pipeline health and coverage (# new customers, # marketing qualified leads, Opportunities, etc.).
• Build target customer engagement plan in sub-region for current customer and new customers together with GM, Sales, Sales Specialists, Strategic Growth, and Global teams.
• Report on Customer pipeline health KPIs regularly with GMs, Sales, Sales Specialists, Strategic Growth team.
• Adjust Customer engagement plan to meet targets for the sub-regional business plan.
• Coordinate with Regional and Global teams to monitor customer pipeline KPIs and adjust plans to maximize pipeline health and return on marketing investments.
• Collaborate within a complex, matrixed organizational structure to serve as the sub-regional marketing point of contact across numerous functions, including Global Product and Customer Segment Marketing.

Requirements

Education

• Bachelor’s degree in Life Sciences, Marketing, or related field required.
• Advanced degree (MS, PhD) preferred.
• MBA is a plus.

Experience

• Minimum of 12 years of marketing experience in life sciences, genomics, or healthcare sectors (based on level).
• 6+ years of people management or team/project leadership.
• Proven success in strategic marketing, product launches, and demand generation.
• Experience working within highly matrixed, global organizations.
• Familiarity with genetic technologies and their clinical or research applications.
• Background in business strategy, product management, consulting, or commercial roles a plus.

Skills

• Excellent written and verbal communication, with strong storytelling ability.
• Strategic thinker with a data-driven, customer-first mindset.
• Ability to influence and build relationships across complex teams and a variety of levels.
• Strong organizational and project management skills.
• Ability to set goals, develop plans, and lead initiatives independently to drive growth.
• Willingness to travel up to 25%.

Company Information

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.