NextRoll

Sr. Social Media Coordinator

New City, New York, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, Marketing, BiotechnologyIndustries

Position Overview

  • Location Type: San Francisco, New York City, Remote
  • Employment Type: Full-time
  • Salary: $64,603 - $95,550 + equity + benefits

AdRoll is seeking a Sr. Social Media Coordinator to join our Brand Marketing team. This role will be responsible for creating engaging content, managing social media presence, and driving brand awareness across various platforms. You’ll be both a champion for our customers and an advocate for our brand. This role reports to the Head of Content Strategy and collaborates closely with teammates across brand, product marketing, and creative.

Requirements

  • 2+ years of experience in social media content creation and engagement.
  • Deep intellectual curiosity to understand how things work, what makes people tick, the underlying meaning of communications, and the ability to use those observations to cultivate conversations.
  • Natural storyteller and effective communicator that can mine/listen for stories, build relationships, and turn interesting insights into exciting and informative content.
  • A love for digital and viral content, and a passion for creating content that inspires, educates, and entertains.
  • Knowledge of social media networks and how best to leverage them.
  • Proven results in effectively using social channels to drive team and business goals.
  • Proficient in creating owned visual assets and able to give clear guidance and direction to creative teams, agencies, etc. when more work or resources are needed.

Responsibilities

  • Own our social presence end-to-end: be the go-to expert for all things social, from campaign ideas to community engagement to performance insights.
  • Spot trends before they trend: track industry shifts, community chatter, and pop culture moments we can authentically tap into. Bring timely ideas to the table that keep us relevant and resonant.
  • Be the voice of the brand: ensure every post, comment, and reply reflects our tone, values, and personality across all platforms.
  • Collaborate like a pro: work with agencies, partners, and internal teams to bring standout social campaigns to life, on time and on brand.
  • Turn data into action: regularly review performance metrics and partner with the rest of the Content team to test, learn, and optimize for what drives results.

Application Instructions

  • Apply through the NextRoll careers page for additional benefits information.

Company Information

  • Company: AdRoll
  • Benefits:
    • Competitive salary and equity
    • 100% employee coverage for medical, dental, and vision premiums
    • Short and long-term disability benefits at no cost to the employee
    • Basic life and AD&D insurance at no cost to the employee
    • 401K Plan (Pre-tax and Roth)
    • 4 weeks of paid time off and work/life balance
    • Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
    • Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
    • Join a community of fellow Rollers as a member of one of our Employee Resource Groups
    • Ample opportunities to volunteer with local organizations with NextRoll Gives Back
  • Additional Information:
    • This is a non-exempt role and will be paid hourly.
    • The range provided is $64,603 to $95,550 + equity + benefits.
    • Over 1,800 training classes offered every year.

Skills

Social Media
Content Creation
Community Engagement
Trend Tracking
Digital Adtech
Brand Voice
Campaign Management
Collaboration

NextRoll

Provides marketing technology and advertising solutions

About NextRoll

NextRoll provides advertising and marketing solutions tailored for businesses of all sizes, particularly e-commerce and direct-to-consumer brands. Their main offerings include programmatic advertising, which automates the buying and placement of ads in real-time, and retargeting, aimed at re-engaging users who have previously visited a client's website. Additionally, NextRoll offers marketing automation tools to help businesses manage customer relationships and optimize their marketing efforts. The company operates on a subscription model or performance-based pricing, allowing clients to pay either a regular fee for access to their services or based on the results of their advertising campaigns. This approach, combined with their focus on data analytics and partnerships with other technology providers, sets NextRoll apart from competitors. The goal of NextRoll is to enhance the online presence of businesses and drive sales through effective targeted advertising.

San Francisco, CaliforniaHeadquarters
2007Year Founded
$86.6MTotal Funding
DEBTCompany Stage
Data & Analytics, Consumer SoftwareIndustries
501-1,000Employees

Benefits

Healthcare - 100% coverage for medical, dental, and vision insurance.
Paid Time Off - Four weeks of PTO per year.
Wellness Programs - Fitness classes, onsite clinics, fun speakers, and more.
Family - 100% base salary for 6 weeks.
Snacks and Drinks - An assortment of food and beverages to keep you going.
Team Outings - Quarterly trips to help connect with your team.

Risks

Emerging competitors in ABM space may challenge RollWorks' market position.
Privacy regulations like CPRA could impact NextRoll's data-driven advertising strategies.
Economic uncertainties may reduce spending on marketing technologies, affecting revenue.

Differentiation

NextRoll's RollWorks platform excels in account-based marketing for B2B companies.
AdRoll offers specialized ecommerce marketing solutions for direct-to-consumer brands.
NextRoll's machine learning technology enhances targeted advertising and customer engagement.

Upsides

RollWorks' Command Center simplifies ABM strategy, attracting businesses seeking user-friendly tools.
Hot Contacts feature boosts lead generation, providing sales-ready leads for B2B marketers.
RollWorks consistently recognized as a leader by G2, indicating strong market validation.

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