Senior Content Manager

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: $100K - $140K

Simon is seeking a Content Marketing Manager with a player-coach mentality to own the content editorial calendar, define brand voice and tone standards, and produce high-quality demand generation and brand awareness content. This role involves managing contract writers, establishing content production systems, and owning Simon's social media presence. The ideal candidate will have a passion for creating engaging, non-traditional B2B marketing content.

About Us

At Simon, we believe business success is driven by people. We are a team of problem solvers who tackle big challenges with disruptive thinking, prioritize customer support, and invest in each other's growth. Simon Data, founded in 2015, offers a complete solution empowering marketers with data, technology, and expert resources. Our revolutionary Simon AI enables marketers to uncover audiences, launch high-performing campaigns, and increase output efficiency. Leading brands like ASOS, Mattress Firm, and 1-800-Flowers trust Simon for their customer marketing programs.

Responsibilities

• Own the content editorial calendar with a 3-6-9 month perspective.
• Define and own brand voice and tone standards for all marketing content, creating materials to guide internal teams and contractors.
• Produce high-quality demand generation and brand awareness content, including:
  • Long-form content (blogs, guides, white papers, e-books, one-sheets, case studies)
  • Presentations
  • Webinars
  • Videos
• Delegate and manage the output of contract writers to support content strategy.
• Scale content efforts by establishing content production systems and processes (briefs, reviews, etc.), content templates, and a cadence for content recycling and optimization.
• Own the production of Simon's thought leadership and executive content.
• Work with the executive team to determine the executive editorial calendar and provide ongoing feedback on content.
• Own Simon's social media presence:
  • Post to all channels at a regular cadence, utilizing existing content and producing social media-native content.
  • Listen to and respond to industry trends, leveraging viral moments to showcase Simon's brand.
• Collaborate with the Growth Marketing Manager on content recycling and optimization for paid channels, and create new content for inbound and outbound programs.
• Partner with contract design resources to conceptualize and create engaging visuals for content.
• Write or edit content for various marketing channels when necessary.

How Success is Measured

• Qualified website visitors and related metrics (new vs. returning, time on site, organic traffic growth).
• Lead generation through content downloads and email subscribers.
• Social media platform engagement (LinkedIn, Twitter, TikTok, Instagram).
• Sales pipeline contribution.

Qualification

• Relevant bachelor's degree.
• At least 4 years of experience in a content or copywriting role.
• At least 2 years of experience in a management role OR experience managing outside contractors and agencies.
• Experience working in a startup environment.
• Creative and passionate about producing engaging, non-boring B2B marketing content.
• Ability to identify as a "meme lord" and a disdain for bland, buzzword-filled content.