Senior Paid Social Specialist

Position Overview

• Location Type: Onsite (New York City metropolitan area preferred due to client meetings and events)
• Employment Type: [Not Specified]
• Salary: [Not Specified]

Code3 is an integrated marketing agency focused on driving business growth for a diverse client base, from digital disruptors to Fortune 500 companies. Our core strengths lie at the intersection of Connections, Creative, and Commerce. We leverage audience insights and data to create engaging content and elevate brands across all digital media platforms. Our team is characterized by a relentless, gritty, and nimble approach to problem-solving, pushing boundaries, and driving success through continuous improvement.

The Paid Social team at Code3 delivers sophisticated branding and performance media campaigns. As a Senior Paid Social Specialist, you will be responsible for meeting and exceeding Key Performance Indicators (KPIs) by executing complex ad campaigns and reporting on campaign performance to clients. This role offers the opportunity to develop expert-level media skills across major platforms and tackle diverse challenges for prominent brands.

Responsibilities

• Build, launch, and optimize campaigns across major social platforms with a focus on flawless execution.
• Collaborate with the team on media planning to support client and campaign strategies.
• Manage campaign budget pacing and execute bid adjustments as necessary.
• Perform campaign quality assurance (QA) on your own campaigns, ad sets, and ads, as well as those created by team members.
• Build and deliver weekly and ad hoc reports, including formatted Excel reports, Looker dashboards, performance insights, and recommendations.
• Extract data and write insights to narrate campaign performance for wrap-ups and larger reporting deliverables like Quarterly Business Reviews (QBRs).
• Stay informed about the latest paid social product offerings and trends across platforms.
• Recommend improvements to existing products, policies, and processes to enhance overall performance.
• Leverage creative assets from creative teams and clients to ensure flawless execution of ad placement builds within social platforms, aligning with media plan strategies.
• Routinely monitor social platforms and campaign dashboards for performance updates and anomalies.
• Support the team in launching and optimizing A/B tests on active campaigns, focusing on elements like audiences, creative, bid models, and ad placements.

Who will love this role:

• Individuals with a curious, strategic mindset who enjoy problem-solving.
• Data-driven decision-makers passionate about delivering exceptional client results.
• Those with a passion for testing and challenging the status quo.
• Self-motivated individuals eager to learn and open to feedback.

Requirements

• 2-4 years of paid social activation experience across at least 4 of the following platforms: Meta, TikTok, Snapchat, Pinterest, X, YouTube, LinkedIn.
• Experience activating paid social campaigns for awareness, consideration, and conversion objectives.
• Proven experience in buying ads on social platforms, including execution, optimization, and analysis.
• Experience with pixel generation and providing recommendations for third-party tracking based on campaign strategy and manager direction.
• Proficiency in data hygiene, analysis, and visualization using Google Sheets and/or Microsoft Excel. Pivot table experience is a plus.
• Demonstrated ability to manage multiple projects simultaneously with meticulous attention to detail and adherence to deadlines.
• Excellent verbal and written communication skills, with proven ability to manage client and external communications.
• Certifications in digital marketing and/or social media strategy are a plus (e.g., Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certifications).

Company Information

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms. Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.