VSCO

Senior Social Media Manager

San Francisco, California, United States

VSCO Logo
$60,000 – $90,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
InternshipJob Type
UnknownVisa
Marketing, Social Media, Consumer GoodsIndustries

Requirements

Candidates should possess 5+ years of experience in social media management within a tech or consumer business, or as a content creator, with experience managing business/brand accounts on Instagram, X and/or Threads & YouTube and/or TikTok. Familiarity with social media management and listening platforms like Sprout Social or Meltwater is required, along with strong storytelling skills and a proven track record of building engaged social communities and driving audience growth.

Responsibilities

As the Senior Social Media Manager, responsibilities include managing @VSCO social media accounts across various platforms, ideating and launching social media programming like influencer activations and new content series, developing fresh social media strategies to support marketing initiatives, reporting on social performance using both qualitative and quantitative metrics, collaborating with the Brand team, Evangelist, and influencers/ambassadors to develop content, identifying social media trends, and providing guidance to external partners to ensure alignment with brand guidelines and community engagement standards.

Skills

Sprout Social
Meltwater
Instagram
X
Threads
TikTok
YouTube
Storytelling
Social Media Strategy
Influencer Marketing
Community Engagement
Social Media Analytics
Brand Guidelines

VSCO

Photo and video editing platform

About VSCO

VSCO offers a platform for photo and video editing, providing users with premium presets and quality editing tools. The editing process allows users to enhance their images and videos with various filters and adjustments, making it easy to achieve a professional look. What sets VSCO apart from other editing apps is its strong focus on community and creativity, encouraging users to share their work and connect with others. The goal of VSCO is to nurture creativity, enabling users to express themselves through their visual content.

Key Metrics

Oakland, CaliforniaHeadquarters
2011Year Founded
$68.1MTotal Funding
SERIES_BCompany Stage
Consumer Software, EntertainmentIndustries
201-500Employees

Benefits

Stock options
Flexible time off
401K retirement plan
Medical, dental, vision, life & disability insurance
Paid sick leave

Risks

Emerging competitors like Tezza threaten VSCO's market share with innovative features.
Introducing ads may alienate VSCO's core user base valuing an ad-free experience.
Recent layoffs could hinder VSCO's ability to innovate and stay competitive.

Differentiation

VSCO offers a unique ad-free platform for creative self-expression.
The VSCO Hub connects photographers with brands, similar to LinkedIn for creatives.
VSCO's innovative editing tools include infrared filters and object removal features.

Upsides

Growing demand for user-friendly editing tools boosts VSCO's market potential.
VSCO Hub aligns with the trend of creator marketplaces connecting brands and creators.
New editing features enhance user experience, attracting more subscribers.

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