Senior Social Media Manager

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: Not specified

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection.

At VSCO, our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community. We are looking for humble overachievers and self-starters who are naturally curious, highly organized, and thrive in a fast-paced, ever-changing environment. We foster a culture of collaboration, inclusion, ambition, and progress.

This role will have you as the bridge between our global community of creators, the broader photography industry and the VSCO brand. You will oversee our social media presence and strategy to increase awareness of and engagement with VSCO. Your work will directly impact our mission of nurturing creativity so photographers can make it.

Responsibilities

• Manage @VSCO social media accounts on Instagram, YouTube, Threads, TikTok & more – including daily publishing, maintaining an editorial calendar, and engaging with creators.
• Ideate, launch and optimize social media programming, such as influencer activations and new content series.
• Develop fresh and relevant social media strategies to support wider marketing initiatives like product launches, community events, etc. – ensuring alignment with our business goals.
• Report on social performance by using both qualitative and quantitative metrics.
• Share social insights with the broader organization and use influence to action opportunities.
• Collaborate with our Brand team, Evangelist and influencers/ambassadors to develop social media content, both planned and in-the-moment opportunities.
• Provide guidance to external partners (videographers, agencies) to ensure alignment with our brand guidelines, social best practices, community engagement standards, etc.
• Identify social media trends and monitor sentiments to integrate VSCO into relevant community and industry conversations.
• Actively pitch and execute innovative brand ideas across social media channels.

Qualifications

• 5+ years in social media management in a similar role at a tech/consumer business or as a content creator.
• Experience managing business/brand accounts on Instagram, X and/or Threads & YouTube and/or TikTok.
• Experience with social media management and listening platforms, such as Sprout Social or Meltwater.
• Creative storyteller with the ability to develop channel-specific, thumb-stopping content.
• Proven track record of building engaged social communities and driving audience growth.
• Strong communication skills, both written and orall.