Social Media Manager

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: Not specified

Retool is on a mission to bring good software to everyone. We’re building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business.

Why We’re Looking for You

We need a strategic, creative force who lives and breathes digital culture. As our Social Media Manager, you'll be the architect of our online presence, translating our vision into content that resonates with and inspires developers – and ultimately builds brand trust and love.

You're not just posting content—you're building communities, sparking conversations, and turning followers into advocates for our mission for bringing good software to everyone.

You’ll help shape and refine Retool’s brand personality and voice across all channels—ensuring consistency while constantly pushing us to be more authentic, distinctive, and memorable in a crowded developer tools landscape.

Responsibilities

• Own and evolve Retool's social media strategy across platforms, with a focus on Twitter, LinkedIn, and emerging channels where developers and business users gather.
• Create and curate engaging, platform-optimized content that showcases our product capabilities, customer success stories, and company culture.
• Collaborate with the Demand Gen team to amplify integrated campaigns across social channels, ensuring maximum reach and impact.
• Support brand campaigns by creating complementary social content that reinforces key messaging and extends campaign reach.
• Create feedback loops between Content, Product Marketing, and Developer Relations teams to surface not-yet-trending content opportunities ahead of the curve.
• Actively participate in and monitor developer community channels like HackerNews and Reddit, identifying opportunities to authentically engage and share Retool content.

Requirements

• Not specified

Application Instructions

• Interested candidates should contact Retool to express their interest. (Contact information not provided)