Postman

Senior Marketing Manager

United States

Postman Logo
$143,000 – $175,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should possess at least 7 years of experience managing paid social media campaigns, preferably in B2B or high-growth environments, with proven success driving acquisition, engagement, and retention through paid social at scale. Strong analytical skills and hands-on experience with platforms such as Meta Ads Manager, LinkedIn Campaign Manager, and other relevant platforms are required, along with comfort working cross-functionally with creative, data, and product marketing teams.

Responsibilities

The Senior Marketing Manager will develop and execute data-driven paid social strategies aligned with growth and brand goals, manage campaign planning, creative briefing, execution, optimization, and reporting across various platforms including Meta, LinkedIn, TikTok, and Reddit, partner closely with creative teams and an advertising agency to test and iterate on ad messaging and visuals, monitor performance metrics and translate insights into actionable recommendations and scalable playbooks, own media budgets and forecast performance to ensure efficient spend and high ROI, and stay ahead of platform changes and emerging trends to inform strategy.

Skills

Paid Social Media Campaigns
Meta Ads Manager
LinkedIn Campaign Manager
TikTok Ads
Reddit Ads
Data-Driven Strategy
Performance Optimization
Budget Management
Analytical Skills
Cross-Functional Collaboration

Postman

API development and collaboration platform

About Postman

Postman provides a platform for API development that helps developers and organizations design, test, document, and monitor APIs. The tools available on Postman enable teams to collaborate effectively, allowing them to share and manage APIs with ease. Users can access a variety of features through a subscription model, which includes different pricing tiers for individuals, small teams, and large enterprises, along with a free tier to attract new users. Postman has played a significant role in facilitating data exchange during the COVID-19 pandemic by offering API collections that provide real-time data for healthcare professionals, researchers, and government agencies. The company's goal is to streamline the API development process and enhance collaboration among development teams.

Key Metrics

San Francisco, CaliforniaHeadquarters
2014Year Founded
$422.2MTotal Funding
SERIES_DCompany Stage
Enterprise Software, HealthcareIndustries
1,001-5,000Employees

Benefits

Accidental Death & Dismemberment Insurance.
Dental Insurance.
Disability Insurance.
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Life Insurance.
Mental Health Care.
Occupational Accident Insurance.

Risks

Rapid adoption of generative AI tools could increase competition for Postman.
Explosive API growth may challenge Postman's API management capabilities by 2025.
Data breaches due to exposed API secrets pose a significant security risk.

Differentiation

Postman offers a comprehensive API development environment for developers and enterprises.
The platform supports API-first development, automated testing, and developer onboarding.
Postman's subscription model caters to individual developers, small teams, and large enterprises.

Upsides

Postman's acquisition of Orbit enhances community engagement on the API Network.
Release of Postman v11 aligns with AI integration trends, boosting developer productivity.
Gartner predicts 80% of enterprises will use generative AI APIs by 2026.

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