Lifecycle Marketing Manager
EarnestSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Media & PublishingIndustries
Requirements
Candidates should possess 3-5 years of experience in email marketing analysis, CRM marketing, or marketing automation, with a solid understanding of customer segmentation models, predictive analytics, and ESP automation tools like SailThru and its Zephyr language. They must have experience with API integrations, audience tools such as CRM or CDP, database management, and building data pipelines for audience campaigns. Technical skills including HTML and CSS are required, along with familiarity with data visualization tools like Tableau or Power BI.
Responsibilities
The Sr. Lifecycle Strategist, Audience Engagement will work with content and audience teams to identify and build audience segments and create campaigns that address readers throughout their journey with the brand. They will comb through data for true insights, monitor metrics, and advise on risk mitigation strategies. The strategist will create, execute, and scale acquisition and retention campaigns, including A/B testing and leveraging AI tools, while also functioning as part of an energetic team to deliver functional campaigns.
Skills
Email Marketing
Marketing Automation
Customer Segmentation
Predictive Analytics
ESP Automation
HTML
CSS
API Integrations
CRM
CDP
Newsweek
Global news magazine providing in-depth coverage
About Newsweek
Newsweek provides in-depth coverage and analysis of significant global events through its print and digital platforms. With over 80 years of experience, it offers readers a unique perspective on world affairs, helping them understand the context behind major news stories. Newsweek publishes both a U.S. edition and an International edition, which caters to various regions including Europe, the Middle East, Africa, and Asia-Pacific, along with language-specific editions for countries like Japan, Korea, and Latin America. The print magazine is distributed in 68 territories, while its website offers continuous updates on breaking news. Newsweek's goal is to inform and guide readers through the complexities of a rapidly changing world.
Key Metrics
New York City, New YorkHeadquarters
1933Year Founded
M_AND_ACompany Stage
Consumer Software, EntertainmentIndustries
501-1,000Employees