Sr. Product Marketing Manager at Emburse

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Expense ManagementIndustries

Requirements

Bachelor’s Degree (Required); Marketing Degree or in Related Field (Preferred)
7+ years of related experience in Marketing, Product Management, SaaS and/or B2B capacity
Ability to think and communicate strategically
Ability to manage multiple projects at one time with little supervision
Ability to present and influence an executive audience
Ability to empathize with our users/market and assume their perspective
Problem-solving and critical thinking ability
Excellent oral and written communication skills
Ability to coordinate and communicate with other teams, especially with the product and sales
Positive and flexible attitude; ability to adapt well to change
Strong organizational and analytical skills

Responsibilities

Develop and execute end-to-end product marketing strategies including market research, product positioning, messaging, and launch plans that optimize programs including new business, increased cross-sell and positive ROI
Craft compelling positioning & messaging that underscores the value propositions, differentiates our solutions, and aligns with our corporate strategy to increase buyer engagement and solution win rates
Lead cross-functional efforts for product launches, collaborating with product management, marketing, sales, enablement, and customer success
Accomplish results by coaching and guiding colleagues as a project-based leader; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards, and managing initiatives through an effective portfolio management framework to deliver against key financial targets
Conduct market research, customer interviews, and competitive analysis to understand customer needs and market trends, translating these findings into product roadmap recommendations, enhanced competitive tactics, and GTM strategies including the definition of product offerings, pricing, geographic coverage, and channel penetration
Utilize various channels to gain knowledge of customer use of current products, additional opportunities and buyer demands
Monitor the latest technology and Product Marketing trends through data-driven analysis and serve as a subject matter expert for Product Marketing activities, identifying and applying best practices in product marketing

Skills

Key technologies and capabilities for this role

Product MarketingGo-To-MarketMarket ResearchProduct PositioningMessagingProduct LaunchesCross-Functional CollaborationSales EnablementCustomer SuccessCompetitive Analysis

Questions & Answers

Common questions about this position

What experience is required for the Sr. Product Marketing Manager role?

Candidates need 7+ years of related experience in Marketing, Product Management, SaaS and/or B2B capacity, along with a Bachelor’s Degree (Marketing Degree or related field preferred).

What key skills are needed for this position?

The role requires the ability to think and communicate strategically, manage multiple projects with little supervision, conduct market research, and lead cross-functional efforts.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does Emburse's company culture look like?

Emburse focuses on building the future with technology that drives business value, emphasizing cross-functional collaboration across product management, marketing, sales, and customer success to support growth.

Emburse

Automates accounts payable and expense management

About Emburse

Emburse automates accounts payable processes and expense management for businesses. Its software solutions help organizations manage invoices and expenses more efficiently by providing tools for invoice capture, approval routing, and faster payments. This automation reduces the need for additional staff in accounts payable and helps prevent cash flow issues. Emburse differentiates itself from competitors by offering personalized support and seamless integration with various technology solutions and travel providers, ensuring smooth data flow. The company's goal is to simplify financial workflows, allowing businesses to save time and money while improving spend visibility and control.

Los Angeles, CaliforniaHeadquarters

2015Year Founded

$4.2MTotal Funding

SEEDCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Remote Work Options

Risks

Legal issues with a former employee could harm Emburse's reputation and finances.

Emerging fintech startups pose competitive threats with lower-cost solutions.

Economic uncertainties may affect the adoption of travel and expense management tools.

Differentiation

Emburse offers AI-powered solutions for expense management and accounts payable automation.

The company provides integrated travel and expense management with tools like Emburse Book.

Emburse's SaaS model allows seamless integration with hundreds of technology solutions.

Upsides

Growing demand for AI-powered financial solutions boosts Emburse's market potential.

Partnership with Finexio enhances Emburse's digital ecosystem and service offerings.

Recognition in IDC MarketScapes highlights Emburse's leadership in AP automation.

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