Sr. Performance Marketing Manager U.S. at Remitly

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HR Technology, Human ResourcesIndustries

Requirements

Experience developing and executing high-impact digital marketing campaigns that generate brand visibility, qualified leads, drive conversions, and maximize ROI, particularly for US companies with 500–7,500 employees
Thrives at the intersection of analytics and creativity, with passion for consistently optimizing ROI of campaigns
Deep understanding of paid media, conversion optimization, and the B2B buyer journey
Knowledge of latest features and methodologies on platforms like Google Ads, LinkedIn, Meta, and programmatic platforms, with creativity to utilize them effectively
Ability to work in a hybrid position requiring presence in New York City office every Tuesday and Wednesday
Comfortable working cross-functionally with teams like US Head of Marketing, Campaign team, Brand, Product Marketing, Sales, Analytics, and international Growth Hacking team
Part of a global team of Performance Marketing professionals operating across U.S., U.K., and The Netherlands

Responsibilities

Input to the US GTM strategy & plan; define how to scale performance marketing in the 500–7,500 employee space
Develop and execute paid media strategies across Google Ads, LinkedIn, Meta, and programmatic platforms
Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact
Segment and prioritize audiences using ICP, intent data, and behavioral signals
Align performance campaigns with Product, Content, and Sales plays in close collaboration with stakeholders
Lead and execute end-to-end execution of digital campaigns across paid search, paid social, display, and retargeting; fully create and manage campaigns across multiple platforms
Partner with internal teams (content, brand/design) to develop high-performing, persona-driven ad creatives and landing pages using tooling
Manage campaign budgets, timelines, and performance using marketing automation, analytics, and CRM tools
Conduct A/B testing and experimentation to improve messaging, targeting, and channel mix
Continuously optimize campaigns for engagement, conversion, and ROI
Monitor campaign performance and deliver regular reporting and insights to stakeholders
Use data to inform strategy, forecast spend, and identify growth opportunities
Collaborate with analytics and sales teams to ensure lead quality and attribution accuracy
Work closely with the wider Campaign team, Brand, Product Marketing, Sales, Analytics, and international Growth Hacking team to ensure campaign alignment and performance
Support the US Head of Marketing in delivering on pipeline and revenue contribution targets
Collaborate with global marketing teams to share best practices

Skills

Performance Marketing

Paid Media

Digital Marketing

Conversion Optimization

Analytics

B2B Marketing

ROI Optimization

Campaign Management

Lead Generation

Remitly

International money transfer for immigrants

About Remitly

Remitly focuses on international money transfers, helping immigrants send money to their families quickly and securely at lower costs than traditional banks. The company charges transaction fees and earns from the exchange rate margin, offering various transfer options like bank deposits and cash pickups. Remitly enhances user experience through its website and mobile app, allowing real-time tracking of transfers, and engages with immigrant communities by providing helpful resources and educational support. Its goal is to meet the unique needs of immigrants while ensuring fast, affordable, and reliable money transfer services.

Seattle, WashingtonHeadquarters

2011Year Founded

$423.9MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Continuing Education or Travel Stipend

Office Culture

Flexible PTO, Schedules and Leaves

DEI Learning Opportunities

Community Engagement

Inclusive Benefits

Risks

Swift's integration into banks' channels poses a competitive threat to Remitly.

AI agents' rise may challenge Remitly's operational model in efficiency and cost-effectiveness.

Schall Law Firm's investigation could impact investor confidence and Remitly's reputation.

Differentiation

Remitly focuses on immigrants, offering competitive rates and fast, secure transactions.

The company leverages technology for a seamless user experience via its app and website.

Remitly engages with immigrant communities through content and educational initiatives.

Upsides

Increased digital wallet adoption in key markets expands Remitly's reach to unbanked individuals.

AI agents in operations could reduce costs and improve Remitly's efficiency.

Visa collaboration enhances Remitly's cross-border fund flow services, boosting customer satisfaction.

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