Sr. Manager, Retail, China at The Walt Disney Company

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, EntertainmentIndustries

Requirements

In-depth understanding of key account needs in retail environments
Ability to develop offline retail channel strategies and priority
Experience in driving execution of franchise/category strategies
Skills in formulating retailer growth plans and incremental programs
Expertise in channel/retailer financial achievement, resources management, budgeting, decision-making, tracking, and reconciliation
Capability to lead channel/retailer financial goals setting and resources allocation
Proficiency in developing best-in-class relationships with retailers (buyers, planners, other functions) and key licensees
Ability to create joint business plans with retailers
Knowledge to identify category and brand gaps and establish business plans
Experience in creating scalable and innovative marketing programs and trade calendars
Skills in partnering with Creative for assets to secure promotional activity and retailer assets
Expertise in retail programs pitch, execution, and supporting licensee sell-in
Ability to maximize sale thru for incremental and sustained sell-in
Proficiency in driving processes, timing, and actions across internal teams and licensees
Capability to secure brand excellence in retailer space (in-store and digital)
Experience in program and initiative recaps, learning/finding sharing
Leadership in weekly retail team meetings and information sharing
Skills in weekly analysis of retailer business, assessing opportunities/risks, and providing recommendations/gap analysis
Ability to support and motivate individual development and drive channel team effectiveness
Up-to-date knowledge of retail industry trends, competitors, business opportunities, and threats
Strong communication skills to convey retailer/channel needs and program learnings
Ability to cultivate and leverage productive relationships across departments internally and externally

Responsibilities

Develop assigned retail channel strategies and retailer growth plans
Lead development of offline retail channel strategies and priority through understanding key account needs and drive execution of franchise/category strategies
Achieve business goals & objectives, maximizing long-term health of key retailers while maintaining differentiation and uniqueness
Develop retailer roadmaps with category team and align licensee product line/exclusivity
Formulate retailer growth plan and incremental programs
Account for channel/retailer financial achievement and resources management
Lead channel/retailer financial goals setting, resources allocation, and drive execution
Fully accountable for assigned retailer financial goals and delivery of account strategy
Responsible for retail investment budgeting, decision-making, tracking, and reconciliation in partnership with Marketing & Category team and Finance
Develop retailer relationships and identify business opportunities
Develop best-in-class relationships with retailer (buyers, planners, other functions) and key licensees to drive Disney business and achieve financial growth targets
Where appropriate, create joint business plans with retailers to track success
Identify category and brand gaps at assigned retailers and partner with Category and Marketing team to assess opportunity and establish business plan
Create scalable and innovative marketing programs and trade calendar based on category AOP, marketing plan, account strategies, and retail moments
Partner with Creative for (or request bespoke) assets to secure promotional activity, retailer assets (digital & physical), and licensee participation/placement
Pitch, execute, and support licensee sell-in for retail programs
Secure & execute programs to achieve AOP and deliver on account plans/strategies
Pitch retailers with tentpole, evergreen, own-able programs, and multi-year strategic plans to improve sell-in position
Maximize sale thru to allow for incremental and sustained sell-in
Drive process/timing & action across internal teams & with licensees against programs
Work with retailer, licensee, category, and creative teams to secure brand excellence in retailer space both in-store and digital
Conduct program and initiative recaps and share learnings/findings
Lead weekly retail team meetings and information sharing/dissemination
Perform weekly analysis of retailer business, assess opportunities and risks, and pivot to provide recommendations/gap analysis
Support and motivate individual development alongside driving overall channel team effectiveness and progressive ways of working
Maintain up-to-date knowledge of retail industry trends, competitors, opportunities, and threats; make actionable recommendations to Sr. management
Effectively communicate retailer/channel needs and program execution learnings to inform internal strategic decision-making on product, trends, creative
Cultivate and leverage productive relationships and collaboration across departments internally and externally to drive commercial opportunities