Director, Home Solutions Marketing

San Antonio, Texas, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Health InsuranceIndustries

Requirements

Candidates must possess a Bachelor's degree in Marketing, Business, Communications, or a related field, along with over 10 years of progressive marketing experience. A minimum of 3 years leading a marketing team of 3 or more associates within a Fortune 100 company or the healthcare industry is required. Proven success in developing and executing go-to-market strategies, strong analytical skills for market research and positioning, and the ability to collaborate effectively across functions are essential. Exceptional written and verbal communication skills, including executive presentation capabilities, are also necessary. Preferred qualifications include an MBA or equivalent, prior experience managing a portfolio of healthcare products/services (especially in home health), and demonstrated success in enterprise-level, multi-channel marketing within regulated industries.

Responsibilities

The Director, Home Solutions Marketing will lead the end-to-end marketing strategy for the Home Solutions line of business, ensuring alignment with enterprise growth, brand, and patient experience goals. This role involves serving as a senior strategic partner to business unit leadership, building and developing a high-performing marketing strategy team, and collaborating with other marketing disciplines. Responsibilities include creating and evolving messaging frameworks and value propositions, developing a strategic learning agenda informed by market research, defining KPIs, tracking performance, and optimizing plans to maximize ROI. The Director will manage marketing initiative intake, oversee the marketing budget, and identify new opportunities to expand reach and adoption of home health services.

Skills

Marketing Strategy

Product Marketing

Home Health

Healthcare Marketing

Brand Strategy

Consumer Insights

Market Research

Analytics

Leadership

Team Development

Value Proposition Development

Messaging Frameworks

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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