[Remote] Channel Manager, Member Growth Ops at Virta Health

Remote

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$138,300 – $162,700Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, HealthtechIndustries

Requirements

Proven owner of a marketing channel from strategy to execution, including building playbooks, running experiments, and operationalizing winners into repeatable sequences
Experience with direct-mail + cross-channel optimization, including running DM A/B tests, authoring rollout checklists, and translating creative learnings into sequencing that scales
Strong experimentation discipline & taxonomy ownership, including designing A/B methodology, maintaining the creative taxonomy, and ensuring test results feed a living “best-of” library
Cross-functional influencer with data-first instincts, comfortable partnering with Ops, AAA, CS/Implementation, and Product teams

Responsibilities

Own and scale Virta’s direct mail channel; serve as an expert internally and externally on direct mail
Deliver data-driven performance management, including forecasting, A/B testing, and real-time reporting to stakeholders
Advance direct mail automation and efficiency by optimizing vendor relationships, streamlining approval workflows, building libraries of pre-approved creatives, reducing manual processes, and preparing performance insights to share directly with clients
Develop a high-performing content strategy, expanding Virta’s direct mail creative library with assets that consistently resonate with members and outperform industry benchmarks
Keep on top of industry trends including personalization and timing strategies to bring the latest direct mail insights to improve channel performance quarter over quarter
Within first 90 days: Understand and analyze mail data (creatives, UTM metrics, content taxonomy); build cross-functional relationships with marketing, engineering, product, content, and design; take on direct mail analytics and execution of A/B tests; review existing direct mail canvases to identify scaling and personalization opportunities; contribute to optimization with AI-informed insights, segmentation strategies, and task automation

Skills

Direct Mail

Analytics

Financial Management

A/B Testing

Forecasting

Experimentation

Marketing Automation

Cross-Functional Collaboration

Performance Reporting

Data-Driven Marketing

Virta Health

Reverses type 2 diabetes through personalized care

About Virta Health

Virta Health focuses on reversing type 2 diabetes through a combination of personalized nutrition, continuous remote care, and behavioral science. Their treatment is designed for individuals diagnosed with type 2 diabetes, healthcare providers, and enterprise partners like employers and health plans. Unlike many competitors, Virta Health operates on a performance-based model, meaning they only receive payment if they achieve successful outcomes for their patients. This aligns their financial incentives with patient health improvements. The company's goal is to reverse type 2 diabetes in 100 million people, making their approach not just about managing diabetes but actively working towards its reversal.

Denver, ColoradoHeadquarters

2014Year Founded

$362.8MTotal Funding

SERIES_ECompany Stage

Biotechnology, HealthcareIndustries

501-1,000Employees

Benefits

Remote-first work environment

Flexible work hours & time off policy

Health insurance

Paid parental leave

Free Virta treatment & family discount

Internet, home office, learning & development stipends

Employee resource groups

401K & ROTH contribution

Risks

Increased competition in diabetes reversal could threaten Virta's market share.

Rising popularity of GLP-1 medications may divert clients from Virta's approach.

Regulatory changes in GLP-1 prescriptions could impact Virta's business model.

Differentiation

Virta Health offers a medication-free approach to reversing type 2 diabetes.

Their performance-based model aligns financial incentives with patient outcomes.

Virta's continuous remote care platform provides personalized nutrition and behavioral support.

Upsides

Virta Health has achieved over $100M in annualized revenue with sustainable weight loss solutions.

Partnerships with major payers like U-Haul enhance Virta's market reach and credibility.

Growing skepticism about GLP-1 medications boosts demand for Virta's alternative treatments.

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