Sr. Director, GM Advertising at eBay

San Jose, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Ecommerce, AdvertisingIndustries

Requirements

12+ years of experience in digital advertising, media monetization, or platform strategy, with 5+ years in senior leadership roles
Deep experience with partnering with Brands, Agencies and Retail Media Networks
Strong track record of leading advertising strategy in tech-enabled companies (e.g., marketplaces, SaaS, mobile apps, streaming)
MBA or equivalent business/strategy training preferred, but not required
Excellent executive presence, communication, and storytelling skills
Commercially driven with a user-first mindset
Strategic and systems-oriented thinker
Highly collaborative with strong executive influence
Innovative, data-driven, and resilient in ambiguity
Passionate about the evolution of the advertising landscape

Responsibilities

Define and execute the company-wide advertising strategy, aligning it with business goals, product roadmap, and market opportunities
Identify new monetization models and advertising formats across owned digital properties (e.g., display, video, native, commerce media)
Drive the long-term vision for platform advertising, balancing user experience with revenue growth
Lead development of advertising partnerships with brands, agencies, DSPs, SSPs, and ad tech platforms
Own advertising revenue targets, pricing strategy, and yield management across all inventory types
Inform go-to-market strategies and programmatic monetization efforts
Collaborate with Product and Engineering to define requirements, technology integrations, and scalable infrastructure
Partner on the launch of new advertising products, personalization engines, targeting capabilities, and attribution models
Ensure compliance with privacy laws and advertising standards
Establish performance frameworks, KPIs, and real-time dashboards for ad revenue, user engagement, and ROI
Guide A/B testing and continuous optimization of creative formats, targeting, and ad placement
Translate insights into actionable recommendations for marketing, product, and partner strategy
Build, mentor, and scale a high-performing advertising organization, including sales, ad ops, partnerships, and strategy
Promote a culture of innovation, accountability, and excellence within the advertising team
Represent advertising in board-level discussions, investor relations, and corporate planning

Skills

Advertising Strategy

Business Development

Revenue Growth

Retail Media

Ad Tech

DSP

SSP

Display Advertising

Video Advertising

Native Advertising

Commerce Media

Partnerships

Monetization Models

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees