Sr. Director, Client Experience Marketing at Actriv Healthcare

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

Senior enterprise marketing leadership experience accountable for revenue growth, retention, and client engagement
Expertise in financial discipline, organizational design, and advanced knowledge of CRM systems, intent data platforms, and digital marketing insights
Ability to optimize the client journey, influence go-to-market strategy, and drive measurable business outcomes
Experience ensuring client-facing messaging and thought leadership reinforce brand promise and market credibility

Responsibilities

Lead development and execution of strategies that deepen client relationships, increase retention, and expand revenue across AMN’s offerings
Architect and manage account-based marketing (ABM) programs targeting priority accounts, using insights to accelerate deal cycles, expand client share, and demonstrate clear ROI
Act as a trusted advisor to sales leadership, co-creating go-to-market strategies, aligning campaigns with sales objectives, and strengthening marketing’s role as a growth driver
Recruit, lead, and mentor a team of Client Experience Managers, ensuring they are empowered to deliver account-based campaigns, client engagement programs, and measurable business impact
Leverage CRM systems, intent data, and marketing analytics to improve conversion, optimize pipeline performance, and guide investment decisions
Partner closely with digital teams to align on web experience, digital campaigns, retargeting, and marketing automation strategies that support client engagement
Develop and manage budgets with rigor, ensuring all client experience initiatives deliver strong ROI, pipeline contribution, and profitable growth
Establish scalable operating models and best practices across the Client Experience team, ensuring consistency, accountability, and agility
Champion the use of AI and emerging technologies to personalize client experiences, automate workflows, and unlock efficiency
Partner across marketing, sales, and product to ensure client-facing messaging, case studies, and executive-level thought leadership are differentiated, relevant, and support AMN’s position as a strategic partner
Collaborate with content and insights teams to develop assets tailored for ABM and client engagement initiatives, enabling sales and executive leaders with high-value materials that advance conversations
Ensure all client-facing strategies and campaigns reflect AMN’s brand promise, reinforcing credibility, consistency, and differentiation in the market
Design and oversee regional and national client engagement initiatives

Skills

Account-Based Marketing

CRM Systems

Intent Data Platforms

Digital Marketing Insights

Data-Driven Insights

Go-to-Market Strategy

Client Retention

Sales Partnership

Organizational Design

Actriv Healthcare

Connects healthcare facilities with nursing professionals

About Actriv Healthcare

Actriv Healthcare connects healthcare facilities with nursing professionals through a digital platform designed for healthcare staffing. The platform allows nursing professionals to create their own schedules, select preferred workplaces, and contribute to patient care. Users download the Actriv app, complete their application, upload credentials, and schedule an interview. Once approved, they can choose shifts that fit their availability, clock in and out for work, and receive payment, along with benefits like vacation and sick time. Actriv stands out from competitors by emphasizing flexibility in work schedules and leveraging technology to streamline the staffing process. The company's goal is to enhance patient care by providing healthcare facilities with the staffing solutions they need while offering nursing professionals the flexibility they desire.

Tacoma, WashingtonHeadquarters

2017Year Founded

$243.2KTotal Funding

DEBTCompany Stage

HealthcareIndustries

51-200Employees