Sr. Director, Client Experience Marketing at Actriv Healthcare

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

Senior enterprise marketing leadership experience accountable for revenue growth, retention, and client engagement
Expertise in financial discipline, organizational design, and advanced knowledge of CRM systems, intent data platforms, and digital marketing insights
Ability to optimize the client journey, influence go-to-market strategy, and drive measurable business outcomes
Experience ensuring client-facing messaging and thought leadership reinforce brand promise and market credibility

Responsibilities

Lead development and execution of strategies that deepen client relationships, increase retention, and expand revenue across AMN’s offerings
Architect and manage account-based marketing (ABM) programs targeting priority accounts, using insights to accelerate deal cycles, expand client share, and demonstrate clear ROI
Act as a trusted advisor to sales leadership, co-creating go-to-market strategies, aligning campaigns with sales objectives, and strengthening marketing’s role as a growth driver
Recruit, lead, and mentor a team of Client Experience Managers, ensuring they are empowered to deliver account-based campaigns, client engagement programs, and measurable business impact
Leverage CRM systems, intent data, and marketing analytics to improve conversion, optimize pipeline performance, and guide investment decisions
Partner closely with digital teams to align on web experience, digital campaigns, retargeting, and marketing automation strategies that support client engagement
Develop and manage budgets with rigor, ensuring all client experience initiatives deliver strong ROI, pipeline contribution, and profitable growth
Establish scalable operating models and best practices across the Client Experience team, ensuring consistency, accountability, and agility
Champion the use of AI and emerging technologies to personalize client experiences, automate workflows, and unlock efficiency
Partner across marketing, sales, and product to ensure client-facing messaging, case studies, and executive-level thought leadership are differentiated, relevant, and support AMN’s position as a strategic partner
Collaborate with content and insights teams to develop assets tailored for ABM and client engagement initiatives, enabling sales and executive leaders with high-value materials that advance conversations
Ensure all client-facing strategies and campaigns reflect AMN’s brand promise, reinforcing credibility, consistency, and differentiation in the market
Design and oversee regional and national client engagement initiatives

Skills

Key technologies and capabilities for this role

Account-Based MarketingCRM SystemsIntent Data PlatformsDigital Marketing InsightsData-Driven InsightsGo-to-Market StrategyClient RetentionSales PartnershipOrganizational Design

Questions & Answers

Common questions about this position

What is the employment type for this Sr. Director role?

This is a full-time position.

What are the key responsibilities of the Sr. Director, Client Experience Marketing?

The role involves leading client growth and retention strategies, architecting account-based marketing programs, partnering with sales, leading a team of Client Experience Managers, leveraging insights and analytics, collaborating on digital strategies, maintaining financial discipline, and designing scalable operating models.

What skills and expertise are required for this position?

The role requires financial discipline, organizational design expertise, advanced knowledge of CRM systems, intent data platforms, digital marketing insights, and the ability to drive account-based marketing and data-driven strategies.

What team will the Sr. Director lead?

The Sr. Director oversees a team of Client Experience Managers who partner with sales and business leaders to deliver account-based marketing and engagement strategies.

What makes a strong candidate for this Sr. Director role?

A strong candidate is a senior enterprise marketing leader with experience in revenue growth, client retention, team leadership, sales partnership, and expertise in CRM, intent data, analytics, and ABM to drive measurable business outcomes.

Actriv Healthcare

Connects healthcare facilities with nursing professionals

About Actriv Healthcare

Actriv Healthcare connects healthcare facilities with nursing professionals through a digital platform designed for healthcare staffing. The platform allows nursing professionals to create their own schedules, select preferred workplaces, and contribute to patient care. Users download the Actriv app, complete their application, upload credentials, and schedule an interview. Once approved, they can choose shifts that fit their availability, clock in and out for work, and receive payment, along with benefits like vacation and sick time. Actriv stands out from competitors by emphasizing flexibility in work schedules and leveraging technology to streamline the staffing process. The company's goal is to enhance patient care by providing healthcare facilities with the staffing solutions they need while offering nursing professionals the flexibility they desire.

Tacoma, WashingtonHeadquarters

2017Year Founded

$243.2KTotal Funding

DEBTCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Professional Development Budget

Risks

Rising competition from similar healthcare staffing platforms threatens market share.

AI-driven staffing solutions may reduce need for traditional platforms like Actriv.

Potential labor law changes could impact Actriv's business model.

Differentiation

Actriv offers a unique platform for flexible nursing work schedules.

The company provides a seamless app experience for healthcare professionals.

Actriv's platform emphasizes matching skilled professionals with patient care needs.

Upsides

Actriv secured $3.9M for expansion in Tacoma, boosting growth potential.

Four-year streak on Inc. 5000 highlights Actriv's rapid growth and success.

Increased demand for flexible work aligns with Actriv's business model.

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