Marketing Associate
Magic EdenFull Time
Mid-level (3 to 4 years)
Candidates should have at least 3 years of experience in Sportsbook or a related industry, with Operations or Product Management experience being a plus. A data-driven, strategic mindset with strong business acumen and deep knowledge of Sportsbook customers is required. Strong interpersonal and communication skills, the ability to influence across teams and leadership levels, and a self-starter mentality with the ability to act like an owner and deliver results in a fast-paced environment are also necessary. Proficiency with Microsoft Office and Google Suite is required, with experience in Tableau, Looker, or Sigma being a plus.
The Sportsbook Operations Manager will lead a program team overseeing Live Betting performance, using data-driven insights to monitor KPIs and deliver actionable reporting. They will partner with Analytics to build performance recaps that shape strategic decisions, and engage Senior Leadership, Operations, and Product to drive Live Betting initiatives. The role involves defining and executing go-to-market campaigns in collaboration with Marketing, Public Relations, and other teams to support product launches. Additionally, they will develop compelling internal resources and narratives that highlight product enhancements and drive engagement, monitor U.S. sports betting competitors and translate market trends into strategic opportunities, and manage schedules, priorities, and workload to align with evolving business needs.
Online platform for fantasy sports and betting
DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.