Social Media Manager & Web3 Growth Lead (Contract)

Position Overview

• Location Type: Remote
• Job Type: Contract
• Salary: Not specified

The Sui Foundation supports the development, growth, and adoption of the Sui network, a permissionless Layer 1 blockchain designed for Web3 experiences. The Foundation is committed to transparency, open communication, and community engagement.

Mission: Onboard the next billion users to web3 by supporting the advancement and global adoption of the Sui blockchain. Vision: To create a better world that unlocks opportunities through universal access and individual ownership.

The Sui Community team is seeking a highly creative, strategic, and Web3-native Social Media Manager & Web3 Growth Lead. This role combines Web2 social media expertise with deep Web3 community involvement to drive growth through social media campaigns, platform-native content, and community engagement across various platforms. The goal is to make Sui the most engaged L1 ecosystem.

Role Description

We are looking for an experienced individual to lead social and growth campaigns in both Web2 and Web3. You will be responsible for the strategy and execution of social media growth campaigns, focusing on driving awareness, activating communities, and translating technical innovations into engaging content. This role acts as a liaison between content, product, and community, managing calendars, writing scripts, partnering with creators, and leveraging platform mechanics and culture.

Responsibilities

• Launch and manage growth-focused campaigns across Twitter, TikTok, YouTube, and Discord.
• Write short-form copy and scripts that simplify complex blockchain concepts into accessible, engaging content.
• Plan, coordinate, and own Web3 campaign execution from ideation to reporting.
• Lead community engagement tactics such as giveaways, AMAs, live shows, quests, and native platform activations.
• Collaborate with designers, animators, and video creators to produce educational and viral content.
• Manage a multi-channel content calendar aligned with ecosystem events, product launches, and key narratives.
• Grow and optimize Sui’s presence across Twitter, TikTok, and YouTube, focusing on key growth KPIs.
• Actively reach out to and activate Web3 communities, influencers, and partner projects.
• Track industry trends and culture to ensure Sui remains at the forefront of Web3 narratives.

Required Qualifications

• Proven experience managing Web2 and Web3 social campaigns with measurable growth results.
• Strong copywriting and scriptwriting skills for video and paid ads, with native English fluency.
• Experience with TikTok content production and creator platform tools is highly valued.
• Deep involvement in Web3 communities and culture, particularly in BTC staking and protocol ecosystems.
• Solid understanding of Web3 marketing mechanics (quests, airdrops, meme campaigns, influencer loops).
• Strong project management skills and ability to work autonomously, owning calendars, coordinating teams, and delivering results.
• Creative thinker with high visual and cultural literacy, capable of transforming blockchain products into viral stories.
• Comfortable with both strategic vision and hands-on execution.
• Familiarity with paid campaigns, sponsorships, and community growth funnels.

Preferred Qualifications

• Deeply embedded in Web3 communities, especially Bitcoin-native ecosystems.
• Proven experience leading Web3-native content or community initiatives from inception.
• Strong track record of launching and growing Web3 campaigns, including hands-on outreach to partner communities.
• Comfortable hosting Spaces, AMAs, and livestreams, and confident discussing Web3 trends and protocol-level concepts.

Company Information

The Sui Foundation is a remote-first organization hiring globally.