Social Media Manager

Social Media Manager

Position Overview

Tebra is seeking a strategic and creative Social Media Manager to enhance our online presence, deepen customer engagement, and drive brand awareness across key platforms. This role is crucial for connecting with healthcare professionals through authentic and impactful communication, blending content creation, customer engagement, and brand reputation management. The ideal candidate is a savvy communicator, comfortable on camera, and skilled at transforming complex ideas into engaging, social-first stories.

This position reports to the Director of Content Marketing and is part of the Organic Marketing team, focused on establishing Tebra as the premier practice management software for private practices.

Your Area of Focus

• Social Media Strategy: Own and evolve Tebra’s social media strategy across LinkedIn, YouTube, Instagram, Reddit, and other emerging platforms.
• Content Management: Manage a cross-platform content calendar, overseeing day-to-day publishing, monitoring, and engagement.
• Content Creation: Create social-first content tailored for healthcare professionals, including physicians, medical billers, and practice owners.
• Video Hosting: Serve as a visible or behind-the-scenes host for short-form videos and repurposed webinar content.
• Copywriting: Write compelling, brand-aligned copy that informs, educates, and builds trust, particularly for LinkedIn and YouTube.
• Visual Collaboration: Partner with the Creative team to develop visual assets, videos, and explainers optimized for each platform.
• Cross-functional Collaboration: Work with Demand Generation, Product Marketing, Organic Marketing, and Customer Marketing teams to support product launches, customer stories, webinars, and campaigns.
• Influencer & UGC Program: Build and manage a healthcare micro-influencer and user-generated content (UGC) program, identifying credible voices to advocate for Tebra.
• Brand Monitoring: Monitor brand mentions, product feedback, and customer escalations; respond and route issues as needed to protect brand reputation.
• Community Engagement: Actively participate in healthcare-specific forums (e.g., Reddit) to build credibility, contribute value, and surface insights.
• Performance Analysis: Track, analyze, and report on content performance (e.g., audience growth, engagement, share of voice); make data-driven optimizations.
• Trend Monitoring: Stay ahead of social platform trends, healthcare industry shifts, and algorithm updates to ensure Tebra remains relevant and engaging.

Your Professional Qualifications

• Experience: 4+ years of experience managing social media accounts for a B2B or SaaS company. Healthcare or tech industry experience is preferred, but the ability to quickly learn healthcare practice operations, billing workflows, and the challenges faced by private practices is essential.
• On-Camera Presence: Strong on-camera presence or a willingness to become a video spokesperson.
• Copywriting Skills: Exceptional copywriting skills with a talent for translating complex topics into accessible, engaging posts.
• Platform Expertise: Deep understanding of platform-native content strategies across LinkedIn, YouTube, Instagram, and Reddit.
• Content Calendar Management: Demonstrated ability to build and execute content calendars and coordinate content with larger marketing campaigns.
• Tool Proficiency: Experience with tools such as Sprout Social, Asana, Slack, and Canva.
• Community Engagement: Understanding of online community dynamics and comfort engaging directly with customers and prospects.
• Strategic & Execution Focus: Strategic thinker with a bias for execution and a keen eye for brand consistency.
• Resilience: Resilient and composed, able to navigate feedback, online criticism, and shifting priorities.

Company Information

Kareo and PatientPop have joined forces to become Tebra, the digital backbone for practice well-being. While our teams are still supporting both products, our new hires and current employees are now part of Tebra.

Important Information

Tebra only initiates contact with candidates via email from an official Tebra email address (@tebra.com, @patientpop.com, or @kareo.com) or through our applicant tracking system, Greenhouse. We will only ask you to provide sensitive personal information through our official application portal — not via social media or text message. We do not conduct interviews via instant messaging.

Salary

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Location Type

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Employment Type

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