Head of Paid Social
Wpromote170,000 - 200,000 USD/year
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Mental Health, Software & TechnologyIndustries
Requirements
Candidates should possess at least 5 years of experience in social media management, content creation, or digital marketing, ideally within a growth-stage company. They should demonstrate a strong understanding of content strategy and execution across various channels, including short- and long-form content.
Responsibilities
As the Social Media & Owned Content Lead, the individual will be responsible for developing and executing a cohesive owned media strategy, crafting engaging content aligned with Headway's brand and goals, maintaining a content calendar, fostering community engagement, tracking key performance metrics, providing performance reports, and collaborating with internal teams to ensure consistent messaging and amplify company initiatives.
Skills
Social Media Management
Content Creation
Digital Marketing
Content Strategy
Community Engagement
Content Calendar Management
Brand Voice Development
Mental Health Advocacy
Headway
Connects patients with affordable mental health services
About Headway
Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.
Key Metrics
New York City, New YorkHeadquarters
2019Year Founded
$318.1MTotal Funding
LATE_VCCompany Stage
HealthcareIndustries
1,001-5,000Employees