Social Media and Owned Content Lead

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified
• Headway’s mission is to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation. This role is a unique opportunity to blend creativity, strategy, and data-driven insights to build a best-in-class social presence for a company making a real difference in mental health.

Requirements

• 5+ years of experience in social media management, content creation, or digital marketing, preferably in a growth-stage company.

Responsibilities

• Content Strategy & Creation:
  • Develop and execute a cohesive owned media strategy across short- and long-form content (social media posts, blogs, etc.).
  • Craft engaging content that aligns with Headway's brand voice, mental health advocacy, and strategic goals.
  • Launch and maintain a content calendar to ensure a consistent and timely publishing cadence.
• Brand & Community Engagement:
  • Foster community engagement by monitoring online conversations, responding to comments, and collaborating with the CX team for community management.
  • Identify opportunities to spark meaningful conversations and build authentic relationships with Headway's audiences.
• Performance & Optimization:
  • Track key performance metrics across channels, using data to refine content strategy and improve engagement and reach.
  • Provide regular performance reports with actionable insights to inform future content.
• Cross-Functional Collaboration:
  • Partner with content, design, and communications teams to ensure consistent messaging and visuals across all owned channels.
  • Collaborate with internal teams to amplify company initiatives and thought leadership.

Application Instructions

• Not specified.