Site Merchandising Manager at Columbia Sportswear Company

Carlsbad, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, ApparelIndustries

Requirements

Advocate of the prAna brand who believes in its product and mission
Obsessed with eCommerce experiences and energized by emerging trends, consumer behavior, and complex user journeys
Relentless problem-solver dedicated to creating a positive consumer experience while delivering on business objectives
Detail-oriented and highly organized with a strong sense of urgency and follow-through
Comfortable in a fast-paced, deadline-oriented environment with multiple, competing priorities
Excellent communicator, effectively collaborating and coordinating tasks/projects with key, cross-functional stakeholders
5-8 years’ experience in ecommerce site merchandising coupled with direct management of individual contributors within organizations of digital maturity, preferably in apparel or lifestyle brands
Demonstrated track record of effectively managing cross-functional projects across teams
Thorough knowledge of Salesforce or Shopify, PIM system, site search, and product recommendation tools
Proficiency in tools such as Adobe Analytics, PowerBI, Excel, and PowerPoint
Applied knowledge of agile methodology and experience working with Product Owners
Strong understanding of digital shopping behavior, UX/UI principles, and retail metrics
General knowledge of product lifecycle management, buying or planning, and brand marketing strategy preferred

Responsibilities

Develop and execute go-to-market product-forward merchandising strategies and site feature enhancements that improve product discovery, storytelling, and conversion across prAna’s eCommerce site. Ensure digital product experiences are ready for seasonal campaign launches
Oversee daily and seasonal site merchandising updates including categorization, sorting, filtering, attribution, and content readiness for product launches and campaigns. Monitor inventory arrival and content readiness, oversee attribution processes, browse and algorithm optimizations
Partner with merchandising, marketing, creative, planning, and technology teams to align on assortment strategies, campaign execution, and site enhancements
Lead initiatives to improve guided selling, virtual fitting, and personalized product recommendations. Monitor and optimize site search and navigation based on analytics and consumer behavior. Partner with performance marketing teams to ensure a seamless consumer experience across channels
Analyze site metrics, product performance, and consumer behavior to drive merchandising decisions and continuous improvement. Partner with cross-functional teams to drive optimization through A/B testing to achieve business goals. Own and present key KPIs, insights, and initiatives to business stakeholders
Foster a high-performance culture focused on collaboration, innovation, and results. Manage a direct report and cross-functional projects across teams

Skills

Key technologies and capabilities for this role

Digital MerchandisingeCommerceSite OptimizationAnalyticsPersonalizationSite SearchGuided SellingInventory ManagementCross-Functional CollaborationConsumer Behavior

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

What is the work location or remote policy for this role?

This information is not specified in the job description.

What key skills and qualities are required for the Site Merchandising Manager role?

Candidates should be obsessed with eCommerce experiences, relentless problem-solvers, detail-oriented and highly organized, comfortable in fast-paced environments, and excellent communicators who collaborate effectively.

What is the company culture like for this position?

The role involves fostering a high-performance culture focused on collaboration, innovation, and results, while managing a direct report and cross-functional projects.

What makes a strong candidate for this Site Merchandising Manager position?

Strong candidates are advocates of the prAna brand, product-obsessed with deep understanding of consumers and eCommerce trends, and skilled in data-driven strategy, cross-functional collaboration, and analytics.

Columbia Sportswear Company

Designs and sells outdoor apparel and gear

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters

1938Year Founded

$40KTotal Funding

IPOCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees