Digital Manager (Seattle Coffee Gear)

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Specialty Coffee, E-commerceIndustries

Requirements

Candidates should have over 6 years of progressive experience in digital commerce, eCommerce management, or digital strategy roles, with a proven track record of driving measurable growth through digital initiatives. A strong background in Shopify or similar eCommerce platforms is required, along with expertise in CRO, digital analytics, and customer journey optimization. Hands-on experience with AI tools, automation, and emerging digital technologies, including Custom GPTs, is also necessary.

Responsibilities

The Digital Manager will own and evolve the Shopify ecosystem, optimizing site performance, UX/UI, and driving the roadmap for digital platform innovation. They will manage and launch key digital programs, lead the CRO program with a focus on customer experience, and define and own the digital AI roadmap for accelerating AI tool adoption and implementing AI-driven automation. Responsibilities also include identifying emerging themes and content strategies, driving experimental digital initiatives, co-owning the digital demand plan, and analyzing performance metrics to inform strategy and execution.

Skills

Shopify

UX/UI optimization

Program Management

Conversion Rate Optimization (CRO)

AI strategy

AI workflow automation

Digital marketing

E-commerce

Subscription services

CSC Generation

Acquires and revitalizes struggling retail brands

About CSC Generation

CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.

Merrillville, IndianaHeadquarters

2016Year Founded

$107.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Increased competition may lead to higher acquisition costs for CSC Generation.

Operational challenges in integrating new brands like Backcountry could affect performance.

Economic downturns could reduce consumer spending, impacting CSC's profitability.

Differentiation

CSC Generation specializes in acquiring and revitalizing struggling retail brands.

The company integrates brands into its platform to drive growth and profitability.

CSC Generation identifies 'unsexy' opportunities with significant potential for turnaround.

Upsides

CSC Generation's acquisition of Backcountry expands its consumer-centric brand portfolio.

The rise of AI-driven personalization can enhance CSC's customer engagement and conversion rates.

Direct-to-consumer models offer CSC increased profitability by cutting out intermediaries.

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