Growth Marketing Manager
Propelus90,000 - 110,000 USD/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketplace, E-commerce, Digital Advertising, Financial Services, Healthcare, GroceryIndustries
Requirements
Candidates should possess a Bachelor's degree in Business, Marketing, or a related field, with a minimum of 7 years of experience in marketplace growth, merchandising, or a similar role. Strong analytical skills and a deep understanding of marketplace dynamics are essential, along with experience in developing and executing growth strategies. Experience with ad inventory management and a proven track record of driving user engagement and partner performance are also required.
Responsibilities
As the Director of Marketplace Growth & Merchandising, you will be responsible for owning and enhancing the ad placement and merchandising strategy to optimize user engagement, partner monetization, and overall Marketplace performance. You will develop campaign strategy in coordination with Marketing, manage ad inventory, develop an Offers and Rewards strategy, build scalable GTM processes, drive experimentation, and identify, test, and scale new growth and monetization features. Additionally, you will lead the Growth and Merchandising team and collaborate cross-functionally with Product, Design, Customer Success, Marketing, and Data Science to align growth initiatives with user and partner needs.
Skills
Marketplace Strategy
Ad Placement
Promotional Strategies
Growth Levers
User Engagement
Partner Performance
Campaign Development
Inventory Management
Offers and Rewards Strategy
Data Analysis
Product Management
Cross-functional Leadership
Propel
Mobile app for managing social benefits
About Propel
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.
Key Metrics
New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees