Director, Marketplace Growth & Merchandising

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

As our first Director of Marketplace Growth & Merchandising, you will play a critical role in shaping the success of the Propel Marketplace. You will lead the development of ad placements, promotional strategies, and growth levers that drive both user engagement and partner performance. This is a high-impact, cross-functional role that requires strategic vision, analytical rigor, and a deep understanding of marketplace dynamics. The ideal candidate is product-minded, hands-on, and is excited to balance partner revenue goals with delivering a great user experience. The role will report directly to the General Manager of Marketplace.

About Us

Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team of 100 Propellers - all working to help our users get through the month, every month. We launched the Propel Marketplace to connect our ~10M users to products, services, and exclusive offers from leading brands across grocery, healthcare, and financial services. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel.

Responsibilities

• Own and enhance the ad placement and merchandising strategy that optimize user engagement, partner monetization, and overall Marketplace performance across the Propel app.
• Develop campaign strategy in coordination with Marketing to create consistent and targeted user engagement patterns while also driving partner performance.
• Own and manage ad inventory across app, email, push, and web, maintaining a robust inventory planning process that efficiently matches user engagement with monetization opportunities.
• Develop an Offers and Rewards strategy to help make the Propel Marketplace the most rewarding destination for our users and to increase performance potential for our advertising partners.
• Build scalable GTM process around placements and campaigns to ensure Business Development and Customer Success teams are equipped to efficiently price and proactively sell against our various growth levers.
• Drive experimentation and leverage data-driven insights to optimize merchandising decisions and improve performance.
• Identify, test, and scale new growth and monetization features and programs for Marketplace — leverage industry best practices combined with user-driven insights to help us rapidly scale the Marketplace.
• Work cross-functionally with Product, Design, Customer Success, Marketing, and Data Science to align growth initiatives with user and partner needs.
• Lead the Growth and Merchandising team - build and lead a lean and scrappy team that can drive cross functional efforts.

Requirements

• Not specified

Who You Are

• Analytical & data-driven – You can break down complex data to drive decisions and measure impact.
• You can work effectively with Data Science and Engineering to drive outcomes, stand up experimentation, and achieve results.