Growth Marketing Manager
Propelus- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
The ideal candidate should have 2-4 years of experience in e-commerce, with strong hands-on Shopify experience, and be comfortable running a Shopify store end-to-end, including integrations and third-party APIs. They must possess solid experience in data analysis and A/B testing to improve conversion rates and average order value, along with strong project management skills and a proactive approach to identifying site improvements.
As a Shopify E-commerce Manager, the role involves managing and optimizing the Shopify storefront, ensuring brand alignment and content updates, creating and maintaining product pages with accurate tags and imagery, running A/B tests to improve conversion rates, tracking key performance metrics, leading website updates and promotions, and coordinating across teams and timelines to drive growth and improve the customer experience.
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.