Senior Vice President, Digital Health + Wellness at Zeno Group

New York, New York, United States

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$185,000 – $236,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Wellness, Biotech, Consumer HealthIndustries

Requirements

10+ years of digital communications experience on health accounts at a communications agency
Bachelor’s degree
Experience creating and/or overseeing social media content strategy, channel strategy and overall digital ecosystem management
Expert grasp of social media platforms such including Meta, X, LinkedIn, YouTube, TikTok and Threads
Ability to teach and guide the growth of colleagues
Knowledge of the health industry and its regulatory environment
Multi-task, meet deadlines and handle the changing needs of clients
Strong writing and analytical skills, with an ability to translate research and data into insights
Track record of creative thinking and effective execution in digital and social media, and translating results into clear progress against goals for clients
Understand integrated marketing directed toward key audiences including patients, HCPs, advocates, investors, etc

Responsibilities

Demonstrate excellence in digital and social media strategy including content strategy, user experience within the digital ecosystem, paid media oversight and measurement strategy
Leadership role within the digital health and wellness team and broader health & wellness practice
Lead digital strategy and execution across major health & wellness clients
Help to educate colleagues and clients about digital and social innovations in the health & wellness space
Manage digital and social initiatives on behalf of healthcare brands
Partner and collaborate with account, paid, influencer, creative and analytics specialists, and client counterparts
Manage junior team members and provide needed oversight on day-to-day execution
Demonstrate strong client management and relationship skills

Skills

Digital Strategy

Social Media Strategy

Content Strategy

Paid Media

Measurement Strategy

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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