Senior Tracking Specialist at Back Market

Bordeaux, Nouvelle-Aquitaine, France

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, TechnologyIndustries

Requirements

3-4+ years of experience in digital analytics, tracking implementation, and digital analytics data management (previous experience in e-commerce preferred)
Deep expertise in web tracking, tag management, media measurement, and adtech/martech technology
Technically skilled and business oriented
Proficiency in SQL/BigQuery for mining and validating data
JavaScript expertise for configuring and debugging custom GTM tags

Responsibilities

Own the end-to-end tracking infrastructure (web, app), ensuring precision, completeness, and scalability of analytics data
Design and maintain tagging strategies (web & app) and tracking technical specifications in close collaboration with developers and product teams
Oversee and continuously improve media tracking to support attribution modeling, channel performance measurement, and product analytics
Utilize SQL/BigQuery to mine and validate data effectively
Configure and debug custom GTM tags using JavaScript expertise
Work closely with analysts and marketers to define KPIs, ensure tracking alignment, and deliver measurement frameworks for campaigns
Translate tracking data into structured formats for downstream analytics, ensuring reliability for reporting and insights generation
Drive continuous improvement in how we capture and use user behavior and conversion data across touch points
Lead the integration and optimization of key tools (Google Tag Manager, Google Analytics 4, Addingwell, Braze, Didomi, Amplitude). Ensure that tracking and marketing technologies are properly configured and aligned with business needs and data governance standards
Collaborate with engineering and marketing ops to implement and QA tracking solutions across platforms
Lead and coordinate data collection-related projects, from scoping and technical design to implementation and validation
Manage priorities, timelines, and stakeholders across multiple web & app analytics and tagging initiatives
Ensure effective documentation, knowledge sharing, and post-launch monitoring for all tracking deployments
Serve as the point of contact for tracking project delivery across marketing, product, and engineering teams
Partner with marketing, data, tech, and product teams to ensure consistent data flow across systems and support key use cases
Educate and guide stakeholders on tracking best practices, implementation timelines, and the impact of changes in data flows
Maintain high standards for data quality, privacy, and compliance, including consent management and regulatory considerations (GDPR, CCPA)

Skills

SQL

Web Tracking

App Tracking

Tag Management

Media Measurement

AdTech

MarTech

Attribution Modeling

Product Analytics

Back Market

Global marketplace for refurbished electronics

About Back Market

Back Market is a global marketplace that specializes in selling refurbished electronic devices. The company partners with professional refurbishers to ensure that each device meets strict quality and performance standards. By focusing on refurbished technology, Back Market aims to promote sustainability and reduce electronic waste, appealing to environmentally conscious consumers and budget-savvy shoppers who want high-quality tech at lower prices. The platform operates in multiple countries and uses a thorough vetting process to ensure the reliability of its products. Back Market's business model is commission-based, earning revenue from transactions on its platform, which allows for efficient scaling while maintaining quality control. Additionally, the company values work-life balance and flexibility for its employees, fostering a positive work environment.

Paris, FranceHeadquarters

2014Year Founded

$991MTotal Funding

SERIES_ECompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

501-1,000Employees