Senior Tracking Specialist at Back Market

Bordeaux, Nouvelle-Aquitaine, France

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, TechnologyIndustries

Requirements

3-4+ years of experience in digital analytics, tracking implementation, and digital analytics data management (previous experience in e-commerce preferred)
Deep expertise in web tracking, tag management, media measurement, and adtech/martech technology
Technically skilled and business oriented
Proficiency in SQL/BigQuery for mining and validating data
JavaScript expertise for configuring and debugging custom GTM tags

Responsibilities

Own the end-to-end tracking infrastructure (web, app), ensuring precision, completeness, and scalability of analytics data
Design and maintain tagging strategies (web & app) and tracking technical specifications in close collaboration with developers and product teams
Oversee and continuously improve media tracking to support attribution modeling, channel performance measurement, and product analytics
Utilize SQL/BigQuery to mine and validate data effectively
Configure and debug custom GTM tags using JavaScript expertise
Work closely with analysts and marketers to define KPIs, ensure tracking alignment, and deliver measurement frameworks for campaigns
Translate tracking data into structured formats for downstream analytics, ensuring reliability for reporting and insights generation
Drive continuous improvement in how we capture and use user behavior and conversion data across touch points
Lead the integration and optimization of key tools (Google Tag Manager, Google Analytics 4, Addingwell, Braze, Didomi, Amplitude). Ensure that tracking and marketing technologies are properly configured and aligned with business needs and data governance standards
Collaborate with engineering and marketing ops to implement and QA tracking solutions across platforms
Lead and coordinate data collection-related projects, from scoping and technical design to implementation and validation
Manage priorities, timelines, and stakeholders across multiple web & app analytics and tagging initiatives
Ensure effective documentation, knowledge sharing, and post-launch monitoring for all tracking deployments
Serve as the point of contact for tracking project delivery across marketing, product, and engineering teams
Partner with marketing, data, tech, and product teams to ensure consistent data flow across systems and support key use cases
Educate and guide stakeholders on tracking best practices, implementation timelines, and the impact of changes in data flows
Maintain high standards for data quality, privacy, and compliance, including consent management and regulatory considerations (GDPR, CCPA)

Skills

Key technologies and capabilities for this role

SQLWeb TrackingApp TrackingTag ManagementMedia MeasurementAdTechMarTechAttribution ModelingProduct Analytics

Questions & Answers

Common questions about this position

What is the salary for the Senior Tracking Specialist position?

This information is not specified in the job description.

Is this a remote position, or what is the location requirement?

This information is not specified in the job description.

What key skills are required for this Senior Tracking Specialist role?

The role requires deep expertise in web tracking, tag management, media measurement, and adtech/martech technology, along with proficiency in SQL/BigQuery, JavaScript for GTM tags, and tools like Google Tag Manager, Google Analytics 4, and Amplitude.

What is the company culture like at Back Market?

Back Market focuses on making tech reliable, affordable, and better for the planet by reducing carbon emissions through refurbished devices, with every team member contributing to lowering environmental impact and providing value to consumers.

What makes a strong candidate for this Senior Tracking Specialist role?

A strong candidate is technically skilled and business-oriented with ownership mindset for tracking infrastructure, expertise in analytics tools and data validation, and ability to collaborate with developers, product teams, analysts, and marketers.

Back Market

Global marketplace for refurbished electronics

About Back Market

Back Market is a global marketplace that specializes in selling refurbished electronic devices. The company partners with professional refurbishers to ensure that each device meets strict quality and performance standards. By focusing on refurbished technology, Back Market aims to promote sustainability and reduce electronic waste, appealing to environmentally conscious consumers and budget-savvy shoppers who want high-quality tech at lower prices. The platform operates in multiple countries and uses a thorough vetting process to ensure the reliability of its products. Back Market's business model is commission-based, earning revenue from transactions on its platform, which allows for efficient scaling while maintaining quality control. Additionally, the company values work-life balance and flexibility for its employees, fostering a positive work environment.

Paris, FranceHeadquarters

2014Year Founded

$991MTotal Funding

SERIES_ECompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

501-1,000Employees