The Coca-Cola Company

Senior Sales Manager, Specialty Retail

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Beverage & Soft DrinksIndustries

Job Description: National Account Manager - Specialty Retail & Healthcare

Position Overview

The position will manage multiple national customers in the On-Premise Specialty Retail and Healthcare channels. A critical component of this role is selling all package forms of the portfolio to customers. Responsibilities include managing all aspects of customer’s businesses including strategic assessment of the business, sales forecasting, conducting regular business reviews, managing senior-level relationships, and effectively activating and implementing the beverage strategy.

What You’ll Do for Us

  • Conduct regular business reviews with customers to build and maintain strong relationships with key members of the customer's organization, reaffirm strategies linked to needs, and steward the business, operational, and/or personal value created for the customer by The Coca-Cola Company.
  • Meet with senior-level buyers to build relationships and gain their support and commitment to various initiatives/programs.
  • Partner with bottlers and cross-functional team members (CAT, Finance, Marketing, etc.) to develop programs to grow categories within the customer base.
  • Coordinate and manage customer-specific projects (e.g., large-scale cooler deployments) to ensure timely and accurate execution.
  • Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
  • Utilize vision and strategic thinking to anticipate future needs and recommend business building ideas that will drive the business.

Key Skills and Abilities

  • Relationship Management: Experience managing relationships with suppliers, contractors, and bottlers, including knowledge of third-party supplier/contractor culture and core competencies.
  • Annual Business Planning and Management: Ability to prepare, implement, influence, and execute collaborative annual business plans.
  • Supplier Performance Management: Knowledge of supplier capabilities and performance to enhance and manage relationships, specifically with foodservice distributor suppliers.
  • Project Management: Ability to lead, prioritize, collaborate, and execute complex projects.
  • Negotiating: Skill in seeking alternatives and recommending best solutions that gain all parties' support and lead to win-win results.
  • Managing Contracts and Agreements: Ability to evaluate, write, and interpret contractual agreements to ensure alignment and compliance with applicable legal relationship requirements.

Qualifications & Requirements

  • Related Work Experience: At least 3-5 years of successful sales account management.
  • Education: Bachelor’s degree.
  • Technical/Functional Skills:
    • In-depth knowledge of bottler ordering and delivery operations.
    • Demonstrated personal leadership skills and influencing capability.
  • Preferred Experience: On-premise experience.

Employment Details

  • Employment Type: Full time
  • Location Type: Remote (Home Based)
  • Location(s): United States of America - Midwest region (Chicago, Minneapolis, Cincinnati, Detroit, Milwaukee)
  • Travel Required: Approximately 25%
  • Relocation Provided: No
  • Job Posting End Date: July 6, 2025
  • Shift: Not specified

Compensation & Benefits

  • Salary: Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.
  • Benefits: A full range of medical, financial, and/or other benefits, dependent on the position, are offered.

What We Can Do For You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Important Information

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis.

Skills

Customer Relationship Management
Strategic Planning
Sales Forecasting
Business Review
Project Coordination
Cross-functional Team Collaboration
Category Growth Strategies
Account Management
Business Development

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters
1892Year Founded
IPOCompany Stage
Consumer GoodsIndustries
10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.
Economic pressures may reduce consumer spending on premium Coca-Cola products.
AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.
Strong brand equity and marketing efforts drive consumer loyalty and market presence.
Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.
Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.
Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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