Senior Programmatic Account Manager at Samba TV

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Media, TechnologyIndustries

Requirements

4+ years of experience in customer success, account management, or technical support, ideally within the ad tech or programmatic media industry
Experience with DSPs and SSPs, including hands-on campaign setup, delivery monitoring, and optimisation (preferable)
Strong technical understanding of data, targeting methodologies, and digital advertising platforms
Excellent communication and client-facing skills, with a proactive, solution-oriented approach
Comfortable presenting complex technical concepts in an easy-to-understand, value-driven manner
Experience conducting product training and leading onboarding sessions
Strong analytical and problem-solving skills with an ability to turn data into insights
Collaborative team player who thrives in a fast-paced, dynamic environment
German speaking beneficial

Responsibilities

Act as the main point of contact for EMEA clients, including media agencies, publishers, and advertisers, developing strategic, long-term relationships
Drive end-to-end client onboarding, platform training, and continuous enablement on Semasio’s Semantic Targeting Platform and broader programmatic ecosystem
Provide hands-on support, including technical troubleshooting via the internal ticketing system, liaising with Product and Engineering as needed
Review campaign briefs, recommend targeting strategies, build custom segments, and monitor delivery to implement necessary optimisations
Analyse client usage and engagement data to proactively recommend enhancements and increase platform adoption
Develop tailored strategic plans and business cases to scale accounts and identify upsell/cross-sell opportunities
Run regular check-ins, share performance insights, and deliver custom reports to support client growth and retention
Serve as a strategic advisor to clients, positioning Samba as a thought leader in ACR and contextual targeting through education, market trends, and campaign ideation
Collect client feedback to inform product roadmap discussions and advocate for client-centric enhancements in collaboration with Product and Engineering
Lead internal knowledge-sharing and training initiatives to uplift team capabilities and align cross-functional collaboration
Collaborate across departments to foster a positive work environment and drive business growth

Skills

Programmatic Advertising

Account Management

Media Planning

Campaign Management

Semantic Targeting

Client Onboarding

Technical Troubleshooting

Targeting Strategies

Campaign Optimization

Data Analysis

Custom Reporting

Upsell Strategies

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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