Senior / Lead Product Marketing Manager, New Products
ZipFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
The Senior Product Marketing Manager, International role requires a Bachelor’s degree and a minimum of 7 years of experience in product marketing, with a strong focus on international markets and mobile applications. Experience in developing and executing go-to-market strategies, particularly for software and hardware launches, is essential. The ideal candidate should possess strong analytical skills, including market analysis, competitive intelligence, and customer insights, and be able to translate these insights into actionable marketing plans. Experience working with global teams and understanding localization strategies is also required.
As a Senior Product Marketing Manager, you will develop comprehensive launch plans for new software and hardware features across international markets, coordinate execution, and ensure tailored go-to-market support. You will create detailed country-specific messaging frameworks, design localized website content, and partner with integrated marketing to produce creative briefs. You will conduct market analyses, synthesise user research, and assist with identifying expansion opportunities, while also preparing launch input decks and leading market-readiness reviews. Furthermore, you will draft regional feature proposals, manage beta feedback, and coordinate in-market trials, and serve as the primary point of contact between local markets and global teams, communicating business needs and feature requirements.
Family safety services with location sharing
Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.