Life360

Senior Product Marketing Manager, International

London, England, United Kingdom

£81,000 – £96,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Mobile App, Biotechnology, Consumer Electronics, SaaSIndustries

Senior Product Marketing Manager, International

Salary: £81,000 - £96,000 (UK-based) Location Type: Hybrid (2-3 days per week in London office) Employment Type: Full-time

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

About the Role

As a Senior Product Marketing Manager on our International team, you’ll own the go-to-market strategy and execution for Life360’s app, devices and membership offerings across our international markets. You’ll partner closely with Global Product Marketing (U.S.), Product, Growth, and Marketing teams to craft compelling narratives, localise messaging, and drive adoption and engagement throughout the member journey - from initial onboarding through premium upsell.

This hands-on role blends strategy with tactical execution: you’ll identify market opportunities through customer insights, competitive analysis, and performance data, then translate them into clear positioning, launch plans, and ongoing engagement campaigns. Your work will directly shape our platform’s evolution in key markets, helping families stay safer, more connected, and more empowered every day.

What You’ll Do

  • Software & Hardware Launches: Develop comprehensive launch plans, establish clear timelines, and coordinate execution of new software and hardware features across international markets, ensuring seamless go-to-market support tailored to each region’s needs.
  • Messaging & Positioning: Create detailed country-specific messaging frameworks, design localised landing pages & overall life360.com website content, and partner with integrated marketing to produce creative briefs that resonate with diverse audiences in key markets such as the UK, Germany, Brazil and Australia.
  • New Country Expansion: Conduct targeted market analyses, synthesise user research insights, and assist with localised product-market fit frameworks to help identify and prioritise expansion opportunities.
  • International POV in Central Launch Planning: Prepare launch input decks and lead market-readiness reviews within global GTM cycles, providing critical international insights that reduce rework and accelerate time-to-market.
  • New Product Feature Development: Draft regional feature proposals, manage beta feedback reports, and coordinate in-market trials to ensure new product capabilities meet local customer needs and inform the global roadmap.
  • Liaison to Global Teams: Act as the primary point of contact between local markets and worldwide functions—such as Product Marketing and Product—communicating business needs and feature requirements to influence the product roadmap and improve customer experience.
  • Competitive Intelligence: Possess and continuously update expert knowledge of competitor and third‑party products and strategies, translating insights into actionable recommendations.
  • International Marketing Planning: Collaborate on the quarterly marketing plans.

Skills

Product Marketing
Go-to-market strategy
International markets
Messaging localization
Customer insights
Competitive analysis
Performance data analysis
Product adoption
User engagement

Life360

Family safety services with location sharing

About Life360

Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.

San Francisco, CaliforniaHeadquarters
2008Year Founded
$114.9MTotal Funding
IPOCompany Stage
Consumer Software, CybersecurityIndustries
501-1,000Employees

Benefits

Core business hours for work-life balance
No-meetings on Wednesday afternoons
Home office stipend
Remote-first work environment
In-person collaboration opportunities
Competitive pay and benefits
Health, dental, and vision insurance
401(k) program with company match

Risks

Increased competition from apps like WYA could threaten Life360's market share.
The new advertising platform may raise privacy concerns among Life360 users.
Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.

Differentiation

Life360 offers a comprehensive suite of family safety features, including location sharing.
The company integrates with smart home devices for seamless family safety management.
Life360's gamified user experience encourages safe driving habits among teenagers.

Upsides

Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.
The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.
Expansion into smart home integration broadens Life360's market reach and user engagement.

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