Senior Product Marketing Manager, International

Salary: £81,000 - £96,000 (UK-based) Location Type: Hybrid (2-3 days per week in London office) Employment Type: Full-time

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

About the Role

As a Senior Product Marketing Manager on our International team, you’ll own the go-to-market strategy and execution for Life360’s app, devices and membership offerings across our international markets. You’ll partner closely with Global Product Marketing (U.S.), Product, Growth, and Marketing teams to craft compelling narratives, localise messaging, and drive adoption and engagement throughout the member journey - from initial onboarding through premium upsell.

This hands-on role blends strategy with tactical execution: you’ll identify market opportunities through customer insights, competitive analysis, and performance data, then translate them into clear positioning, launch plans, and ongoing engagement campaigns. Your work will directly shape our platform’s evolution in key markets, helping families stay safer, more connected, and more empowered every day.

What You’ll Do

• Software & Hardware Launches: Develop comprehensive launch plans, establish clear timelines, and coordinate execution of new software and hardware features across international markets, ensuring seamless go-to-market support tailored to each region’s needs.
• Messaging & Positioning: Create detailed country-specific messaging frameworks, design localised landing pages & overall life360.com website content, and partner with integrated marketing to produce creative briefs that resonate with diverse audiences in key markets such as the UK, Germany, Brazil and Australia.
• New Country Expansion: Conduct targeted market analyses, synthesise user research insights, and assist with localised product-market fit frameworks to help identify and prioritise expansion opportunities.
• International POV in Central Launch Planning: Prepare launch input decks and lead market-readiness reviews within global GTM cycles, providing critical international insights that reduce rework and accelerate time-to-market.
• New Product Feature Development: Draft regional feature proposals, manage beta feedback reports, and coordinate in-market trials to ensure new product capabilities meet local customer needs and inform the global roadmap.
• Liaison to Global Teams: Act as the primary point of contact between local markets and worldwide functions—such as Product Marketing and Product—communicating business needs and feature requirements to influence the product roadmap and improve customer experience.
• Competitive Intelligence: Possess and continuously update expert knowledge of competitor and third‑party products and strategies, translating insights into actionable recommendations.
• International Marketing Planning: Collaborate on the quarterly marketing plans.