Senior Product Marketing Manager, International at Life360

London, England, United Kingdom

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£81,000 – £96,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile App, Biotechnology, Consumer Electronics, SaaSIndustries

Requirements

The Senior Product Marketing Manager, International role requires a Bachelor’s degree and a minimum of 7 years of experience in product marketing, with a strong focus on international markets and mobile applications. Experience in developing and executing go-to-market strategies, particularly for software and hardware launches, is essential. The ideal candidate should possess strong analytical skills, including market analysis, competitive intelligence, and customer insights, and be able to translate these insights into actionable marketing plans. Experience working with global teams and understanding localization strategies is also required.

Responsibilities

As a Senior Product Marketing Manager, you will develop comprehensive launch plans for new software and hardware features across international markets, coordinate execution, and ensure tailored go-to-market support. You will create detailed country-specific messaging frameworks, design localized website content, and partner with integrated marketing to produce creative briefs. You will conduct market analyses, synthesise user research, and assist with identifying expansion opportunities, while also preparing launch input decks and leading market-readiness reviews. Furthermore, you will draft regional feature proposals, manage beta feedback, and coordinate in-market trials, and serve as the primary point of contact between local markets and global teams, communicating business needs and feature requirements.

Skills

Product Marketing

Go-to-market strategy

International markets

Messaging localization

Customer insights

Competitive analysis

Performance data analysis

Product adoption

User engagement

Life360

Family safety services with location sharing

About Life360

Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$114.9MTotal Funding

IPOCompany Stage

Consumer Software, CybersecurityIndustries

501-1,000Employees

Benefits

Core business hours for work-life balance

No-meetings on Wednesday afternoons

Home office stipend

Remote-first work environment

In-person collaboration opportunities

Competitive pay and benefits

Health, dental, and vision insurance

401(k) program with company match

Risks

Increased competition from apps like WYA could threaten Life360's market share.

The new advertising platform may raise privacy concerns among Life360 users.

Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.

Differentiation

Life360 offers a comprehensive suite of family safety features, including location sharing.

The company integrates with smart home devices for seamless family safety management.

Life360's gamified user experience encourages safe driving habits among teenagers.

Upsides

Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.

The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.

Expansion into smart home integration broadens Life360's market reach and user engagement.

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