Lifecycle Marketing Manager
Boulevard- Full Time
- Senior (5 to 8 years)
Salary: £81,000 - £96,000 (UK-based) Location Type: Hybrid (2-3 days per week in London office) Employment Type: Full-time
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 150 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who basically are family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
As a Senior Product Marketing Manager on our International team, you’ll own the go-to-market strategy and execution for Life360’s app, devices and membership offerings across our international markets. You’ll partner closely with Global Product Marketing (U.S.), Product, Growth, and Marketing teams to craft compelling narratives, localise messaging, and drive adoption and engagement throughout the member journey - from initial onboarding through premium upsell.
This hands-on role blends strategy with tactical execution: you’ll identify market opportunities through customer insights, competitive analysis, and performance data, then translate them into clear positioning, launch plans, and ongoing engagement campaigns. Your work will directly shape our platform’s evolution in key markets, helping families stay safer, more connected, and more empowered every day.
Family safety services with location sharing
Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.