Manager, Global Payer Marketing

Job Description

Employment Type: Full time Location Type: Fully Remote

About Abbott

Abbott is a global healthcare leader dedicated to helping people live more fully at all stages of life. Our innovative technologies span diagnostics, medical devices, nutritionals, and branded generic medicines. With 114,000 dedicated colleagues, we serve individuals in over 160 countries.

Working at Abbott

At Abbott, you can engage in meaningful work, foster your professional growth, prioritize your well-being and that of your family, embrace your authentic self, and lead a fulfilling life. We offer:

• Career Development: Opportunities for growth within an international company.
• Healthcare Benefits: Eligibility for free medical coverage through our Health Investment Plan (HIP) PPO medical plan in the following calendar year.
• Retirement Savings: An excellent retirement savings plan with a substantial employer contribution.
• Educational Support: Tuition reimbursement, the Freedom 2 Save student debt program, and the FreeU education benefit for affordable bachelor's degree attainment.
• Recognition: A company celebrated as a great place to work globally and recognized by Fortune as one of the most admired companies worldwide.
• Diversity & Inclusion: Acknowledged as one of the best big companies to work for, excelling in diversity, support for working mothers, female executives, and scientists.

The Opportunity

This position is a fully remote opportunity within the Abbott Diabetes Care (ADC) Division. We are committed to empowering individuals with diabetes to lead healthier, happier lives. As a global leader in diabetes care, Abbott is dedicated to delivering high-quality products and exceptional support. We recognize that consistent and accurate glucose monitoring is fundamental to effective diabetes management and are committed to continuous improvement in how patients and professionals measure, track, and analyze glucose levels.

Manager, Global Payer Marketing

As the Manager, Global Payer Marketing, you will be instrumental in developing marketing plans and resources specifically targeting global payers. Your efforts will be crucial in supporting market access for both current and pipeline products within the Abbott Diabetes Care portfolio. This role demands a deep understanding of the healthcare ecosystem, payer dynamics, and effective market access strategies to drive the adoption and reimbursement of ADC products.

Key Responsibilities:

• Develop and implement global payer marketing strategies to enhance reimbursement and support new product launches.
• Collaborate with cross-functional teams, including Area Market Access, HEOR, Medical Affairs, Sales, and Regulatory, to ensure cohesive and integrated payer strategies.
• Conduct comprehensive market research and analysis to identify payer needs, emerging trends, and strategic opportunities.
• Create and deliver compelling value propositions, messaging, and marketing materials tailored for payer audiences.
• Cultivate and maintain strong relationships with key stakeholders.
• Monitor and evaluate the performance of payer marketing initiatives, making necessary strategic adjustments.
• Maintain up-to-date knowledge of global healthcare policies, reimbursement trends, and the competitive landscape.
• Participate actively in strategic planning and financial planning processes.

Competition and Positioning:

• Gain a thorough understanding of competitive offerings and equip Area teams with appropriate positioning and tools to differentiate products profitably and add customer value.

Scientific and Promotional Tool Creation:

• Provide Area teams with essential core promotional and scientific tools and support materials to aid in achieving their business objectives.

Internal Communication:

• Establish and maintain a clear communication channel between Global Market Access and all other Areas impacted by global payer strategies.

External Communication:

• Interface with external stakeholders.