Senior Product Marketing Manager- HaloAI

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software Development, Artificial IntelligenceIndustries

Requirements

Candidates should have 7+ years of professional marketing experience, preferably in B2B technology, and a strong understanding of AI/ML technologies and their practical applications. Experience using data and analytics to measure and optimize marketing performance, a proven track record of building and executing cross-functional marketing programs, and strong written and verbal communication skills are required. Preferred qualifications include experience marketing developer tools, DevOps platforms, or AI/ML services, a background in software development or testing, and demonstrated ability to present to and influence stakeholders at all organizational levels.

Responsibilities

The Senior Product Marketing Manager will craft compelling customer narratives, develop educational content highlighting HaloAI's differentiated capabilities, and lead feature launches to help customers optimize development processes and maximize ROI. They will establish market positioning, drive customer adoption, and shape the future of AI-powered software development tools by collaborating closely with Product Management, Engineering, Sales, and Partner teams. Key responsibilities include ensuring launch excellence, defining feature positioning and messaging, developing sales enablement tools, creating technical marketing content, defining and tracking key business metrics, building customer success stories, collaborating cross-functionally, and optimizing HaloAI's online presence.

Skills

Product Marketing

Software Development

Launch Excellence

Customer Narratives

Educational Content

Market Positioning

Customer Adoption

Go-to-Market Strategy

SmartBear

Tools for web and API testing

About SmartBear

SmartBear provides a suite of tools for web and API testing, performance monitoring, and test management aimed at improving the quality and performance of software applications. Their products help developers and testers ensure that applications are reliable, secure, and perform well. These tools support various testing types, including functional and performance testing, and are designed to integrate with popular development environments like Jira and CI/CD pipelines. SmartBear differentiates itself by offering a comprehensive range of solutions that cater to modern development practices such as Agile and DevOps, making it easier for teams to deliver high-quality software efficiently. The company's goal is to be a trusted partner in the software development community, helping over 6 million users and 22,000 companies worldwide achieve their software quality objectives.

Somerville, MassachusettsHeadquarters

2003Year Founded

$21.5MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Paid Vacation

Professional Development Budget

Risks

Increased competition from AI-driven testing tools like Testim and Mabl.

Integration challenges from the QMetry acquisition could disrupt services.

Strategic shifts under new CEO Dan Faulkner may unsettle customer relationships.

Differentiation

SmartBear offers a comprehensive suite of tools for web and API testing.

The company integrates seamlessly with popular development environments like Jira and CI/CD pipelines.

SmartBear supports modern practices like Agile and DevOps for efficient software delivery.

Upsides

SmartBear's acquisition of QMetry enhances its AI and test management solutions.

The company is recognized as a leader in API management by Gartner in 2024.

SmartBear's tools are trusted by over 22,000 companies in 194 countries.

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