Senior Product Marketing Manager- HaloAI

About SmartBear

At SmartBear, we believe building great software starts with quality—and we’re helping our customers make that happen every day. Our solution hubs—SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring HaloAI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft.

Senior Product Marketing Manager - HaloAI

We are seeking a Senior Product Marketing Manager for the HaloAI team at SmartBear. HaloAI represents SmartBear's strategic initiative to integrate AI capabilities across our software quality platform, empowering development teams to build, test, and monitor applications more efficiently. As one of SmartBear's most significant innovation investments, HaloAI is positioned to transform how our customers approach software development and testing workflows.

In this role, you will be responsible for crafting compelling customer narratives, developing educational content that highlights HaloAI's differentiated capabilities, and leading feature launches that help customers optimize their development processes while maximizing ROI. As a key contributor in this rapidly evolving space, you will help establish market positioning, drive customer adoption across our global user base, and shape the future of AI-powered software development tools.

You will collaborate closely with Product Management, Engineering, Sales, and Partner teams to bring our HaloAI vision to market. This role offers the unique opportunity to work at the intersection of cutting-edge AI technology and practical software development challenges that impact millions of developers worldwide.

Key Responsibilities

• Launch Excellence: Work cross-functionally to create compelling launch moments for HaloAI features and capabilities
• Positioning & Messaging: Define feature positioning and messaging that resonates with developers, QA engineers, and technical decision-makers
• Sales Enablement: Partner with sales and enablement teams to develop effective messaging and tools for field teams
• Content Development: Create clear, technical marketing content that speaks to both practitioners and executive buyers
• Metrics & Impact: Define and track key business metrics that demonstrate HaloAI's impact on customer outcomes
• Customer Storytelling: Build and deliver a pipeline of compelling customer success stories and use cases
• Cross-functional Collaboration: Work effectively across SmartBear with engineering, marketing, sales, customer success, and developer relations teams
• Digital Experience: Collaborate with digital marketing to optimize HaloAI's online presence and customer journey.

BASIC QUALIFICATIONS

• 7+ years of professional marketing experience, preferably in B2B technology
• Understanding of AI/ML technologies and their practical applications in business contexts, with demonstrated ability to communicate AI concepts to technical and non-technical audiences
• Experience using data and analytics to measure and optimize marketing performance
• Proven track record of building and executing cross-functional marketing programs from concept to launch
• Strong written and verbal communication skills with ability to translate technical concepts for various audiences

PREFERRED QUALIFICATIONS

• Experience marketing developer tools, DevOps platforms, or AI/ML services
• Background in software development, testing, or related technical fields
• Demonstrated ability to present to and influence stakeholders at all organizational levels
• Track record of successful product launches in competitive technology markets
• Technical aptitude with ability to understand and communicate complex software concepts
• Strategic thinking combined with hands-on execution capabilities

Why you should join the SmartBear crew:

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