Senior Product Manager, Generative AI Marketing Tools

Position Overview

SmartAsset is seeking an exceptional and user-obsessed Senior Product Manager to lead a large-scale, greenfield project from concept to launch. This pivotal role will shape and launch a new marketing content creation application for financial advisors, powered by generative AI. The ideal candidate is a product builder at heart, deeply empathetic to user needs, and passionate about solving complex problems in the financial advisor space.

About SmartAsset

SmartAsset is an online destination for consumer-focused financial information and advice, with a mission to help people make smart financial decisions. We reach over an estimated 59 million people each month (as of January 2025) through our educational content and personalized calculators and tools. To extend our mission, we also operate the SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with fiduciary financial advisors. SmartAsset has earned recognition on the Inc. 5000 (#2574 in 2023) and Deloitte Technology Fast 500™ (#250 in 2022) lists, and currently ranks on Y Combinator’s list of Top 100 Companies. A successful $110 million Series D funding round in 2021 valued the company at over $1 billion. *Other than application and licensing fees, SmartAsset did not provide compensation for the aforementioned awards.

About the Team

This is an unparalleled opportunity to build product experiences that leverage cutting-edge AI to empower financial advisors. You will be at the forefront of defining how generative AI can transform marketing and content creation for financial professionals, helping them to better connect with their clients and grow their businesses.

Responsibilities

• Develop and execute a comprehensive product strategy for a new generative AI-powered marketing content creation application for financial advisors, taking the product from a "0 to 1" state.
• Conduct in-depth user research and market analysis to identify and champion the most critical user needs, ensuring that the product roadmap is laser-focused on solving the right problems.
• Lead the product discovery process, gathering and ruthlessly prioritizing requirements from internal stakeholders and financial advisors based on data and user impact.
• Collaborate with data science and engineering teams to translate product requirements into actionable technical specifications and ensure the timely delivery of a high-quality application.
• Define and analyze key performance indicators (KPIs) to measure the success of the product and drive continuous optimization through A/B testing and user feedback.
• Serve as the primary product owner for the application, managing the product roadmap, backlog, and user testing processes.
• Effectively communicate the product vision and progress to internal and external stakeholders, including executives and financial advisors.

Skills/Experience Required

• Minimum 5 years of experience in product management, with a proven track record of successfully leading large, greenfield projects from concept to launch.
• Strong understanding of generative AI and Large Language Models (LLMs) and their applications in content creation and marketing. Minimum 1 year of experience in building AI products required.
• Deep-seated user empathy and a passion for uncovering and solving their most pressing problems, with a demonstrated ability to translate user needs into product features.
• Excellent analytical skills, with a demonstrated ability to use data to drive decision-making and business impact. Proficiency in SQL for data analysis and A/B testing are required.
• Exceptional communication and stakeholder management skills with the ability to influence cross-functional teams and navigate competing priorities.

Skills/Experience Preferred

• Significant experience working in the financial advisor or wealth-tech space.
• Experience working with marketing automation platforms, content managem

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