Senior Product Marketing Manager, Global Partner Audience at Hiya

Seattle, Washington, United States

Hiya Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Telecommunications, TechnologyIndustries

Requirements

  • 5-8+ years of experience in B2B SaaS product marketing with a track record of driving positioning, messaging, and GTM strategy
  • Executive presence with strong storytelling skills: distill complex ideas into clear, compelling narratives that influence senior stakeholders
  • Strategic and executional — from shaping the big idea to building the deck, brief, or campaign — with a sharp ability to separate signal from noise and prioritize high-impact work
  • Comfortable in front of executive audiences, rolling up sleeves to build decks, analyze competition, or support events
  • Curiosity, confidence, and creativity to solve big market challenges and make immediate impact
  • Ability to translate complex technology into crisp, compelling narratives
  • Whip-smart and relentless focus on outcomes that drive business forward

Responsibilities

  • Own the positioning, messaging, and narrative for carrier, OEM, and reseller audiences — while collaborating with the PMM team to strengthen Hiya’s overall story
  • Drive competitive + market intelligence and build deep audience insights (personas, journeys, motivations) to shape differentiated messaging, GTM priorities, and product roadmap
  • Partner with Sales, BD, and Marketing to win new business and expand existing accounts through tailored campaigns, enablement, and executive-ready collateral
  • Position Hiya’s AI capabilities as a strategic advantage for partners, and use AI tools yourself to work smarter and faster
  • Plan and execute launches with tight cross-functional alignment, clear collateral, and post-launch learnings
  • Build scalable playbooks and processes that capture what’s repeatable while tailoring for what’s unique
  • Represent Hiya externally — from events to executive meetings — with polished, persuasive narratives
  • Relentlessly focus on the highest-impact opportunities to move the business forward and establish Hiya as the authority in voice intelligence

Skills

Product Marketing
Go-to-Market Strategy
Sales Enablement
Market Research
Partner Engagement
AI Positioning
Collateral Development
Voice Intelligence

Hiya

Caller ID and call protection services

About Hiya

Hiya enhances caller identification and provides call protection services in the telecommunications market. Its main product is a mobile app that helps users identify incoming calls and block unwanted ones, such as spam or scam calls. The app is user-friendly and has over 5 million users, offering peace of mind for individuals by filtering out unwanted calls and identifying important ones. For businesses, Hiya improves call answer rates and customer engagement by ensuring their calls are recognized and trusted. Hiya differentiates itself from competitors by partnering with mobile carriers and technology firms to integrate its services directly into their offerings. The company's goal is to address the growing issue of unwanted and fraudulent calls, enhancing communication security for both individuals and businesses.

Seattle, WashingtonHeadquarters
2016Year Founded
$22.1MTotal Funding
EARLY_VCCompany Stage
Consumer Software, Enterprise SoftwareIndustries
51-200Employees

Risks

AI-generated deepfake voices challenge Hiya's fraud detection capabilities.
Generative AI and robocalls complicate differentiation between legitimate and fraudulent calls.
Regulatory changes in telecommunications could impact Hiya's operations.

Differentiation

Hiya integrates AI voice detection to enhance fraud prevention capabilities.
Hiya's caller ID solution is recognized as a High Performer in G2's 2024 report.
Hiya Registration ensures legitimate business calls aren't mislabeled as spam.

Upsides

Hiya's AI voice detection can detect AI-generated voices in real-time.
Hiya's recognition in G2's report can attract more enterprise clients.
Hiya Registration addresses a critical pain point for businesses globally.

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