Senior Product Marketing Manager at Airwallex

San Francisco, California, United States

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$130,000 – $200,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

Minimum qualifications:
7+ years of experience in product marketing, marketing or product strategy function at a fast growing tech company
Bachelor’s degree or equivalent
Experience working with commercial and product teams to launch go-to-market campaigns that grow product adoption and usage
Strong written and spoken communication skills - you’re able to articulate complex concepts in a simple way
Self-starter that can identify and prioritize opportunities to focus on - You are willing to roll up sleeves and go deep into the assigned problem
Track record of collaborating and driving impact across cross-functional teams – You can effectively partner with sales, operations, design, marketing, product and data analytics
Preferred qualifications:
Financial Services and/or Financial Technology
Experience working on global go-to-market campaigns that support SME businesses

Responsibilities

Develop a deep understanding of our customers, needs, competitors and Airwallex’s unique edge to develop our value proposition
Define, test and refine our global product positioning, messaging and value proposition in collaboration with product, sales and marketing teams
Plan and drive an effective product launch strategy / plan across sales, marketing, pricing and operations to bring our value proposition to life for new features and products
Deliver a compelling, end-to-end customer experience across our touch points alongside sales, marketing and operations - website, emails, content, sales enablement, and more
Leverage qualitative and quantitative insights across channels, customers and product to test hypothesis and make data-backed decisions
Work cross-functionally across our global and regional strategy, product, sales and marketing teams to drive global impact

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyProduct PositioningCompetitive AnalysisCustomer InsightsProduct LaunchesMarket ResearchMessaging

Questions & Answers

Common questions about this position

What is the salary range for the Senior Product Marketing Manager role?

The salary range is $130K - $200K.

Is this role remote or hybrid, and where is it based?

The role is hybrid and based in San Francisco, CA.

What experience is required for this position?

The minimum qualification is 7+ years of experience in product marketing.

What is the culture like on the Airwallex Marketing team?

The Marketing team drives brand awareness and customer engagement through innovative and strategic campaigns, leveraging data-driven insights and creative strategies, and is passionate about telling the Airwallex story to support company growth.

What makes a strong candidate for this Senior Product Marketing Manager role?

Strong candidates will have 7+ years of experience in product marketing and the ability to develop customer understanding, product positioning, launch strategies, and cross-functional collaboration skills.

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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