Senior Product Marketing Manager | HR products
DeelSalary not specified
Full Time
Senior (5 to 8 years)
[Remote] Principal Product Marketing Manager at Constant Contact
Waltham, Massachusetts, United States
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries
Requirements
- Bachelor’s degree in Marketing, Business or related field or equivalent
- 10+ years of Product Marketing experience defining positioning, pricing, and packaging strategies that drive business results with experience in both products and services
- Track record of proven business results from leading cross-functional teams
- Strategic thinker and experienced operator: Proven ability to both identify opportunities in the marketplace and drive action to pursue those opportunities
- Strong collaborator who can build great working relationships with both peers and executive leadership
- Excellent ability to create logic-driven, data-backed recommendations; excellent written and oral communication skills
- Marketing mindset focusing on customer needs, how we match offers to those needs, and how we get target cust
Responsibilities
- Advance the company's position in the market with buy-in and alignment from product management, sales, marketing and executive leadership
- Lead Product Marketing Strategic Planning efforts, while coordinating with Research & Intelligence and Go-To-Market to drive consistency and efficiency across Product Marketing
- Refine the positioning framework and ensure new features are appropriately accounted for to drive consistency in messaging across channels and teams
- Monitor and maintain competitive messaging, internal resources, and sales enablement materials
- Evaluate pricing and packaging for these customers to ensure the company continues to offer the right mix of features and price points
- Partner with Product teams to align on holistic product roadmaps and communicate across the organization
- Create information-sharing strategies and platforms to keep the company up to date on product and marketing news
- Thrive in a fast-paced, high-stakes, high-visibility, rapidly changing environment
- Partner with the Creative and Web team to continually refresh, test, and optimize core messaging, positioning, and presentation on the website
Skills
Constant Contact
Digital marketing solutions for small businesses
About Constant Contact
Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.
Waltham, MassachusettsHeadquarters
1995Year Founded
$420.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees
Benefits
Health Insurance
Paid Vacation
Hybrid Work Options
Professional Development Budget
Paid Sick Leave
Paid Holidays
Risks
Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
Potential strategic shifts due to the sale of Siris Capital's ownership stake.
Data privacy challenges from integrations with platforms like Square.
Differentiation
Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
The company integrates with over 300 apps, including Square and HostGator.
Constant Contact provides a subscription-based model with various pricing tiers.
Upsides
Constant Contact is recognized as a market leader in email marketing.
The partnership with Square enhances marketing and transaction capabilities.
Expansion in APAC positions the company for growth in Asia-Pacific.
Related Jobs
RemoteRemoteDirector of Product Marketing
TalkiatrySalary not specified
RemoteHead of Product Marketing & Content
Monte Carlo DataSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteProduct Marketing Lead
AKASASalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteGroup Product Manager
AtticusSalary not specified
- Full Time
- Mid-level (3 to 4 years)
RemoteMarketing Strategist
OneLocalSalary not specified
- Full Time
- Mid-level (3 to 4 years)