Job Description: Product Marketer, B2B CDP

Employment Type: Full-time

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Seeking a B2B specialist to enhance business growth, skilled in customer data platforms (CDPs), product marketing, or product management. We’re looking for a product marketer to join a high-performing team to identify new opportunities and develop winning strategies, ensure go-to-market impact, and drive customer success and industry leadership!

What You'll Do

This role will lead projects that drive the growth and continued leadership of Adobe Real-Time Customer Data Platform (CDP), B2B Edition. Key areas of ownership include:

• Lead go-to-market strategy and execution for new features and capabilities.
• Partner with product management and engineering leads from ideation through general availability of new releases and feature enhancements.
• Craft messaging and positioning highlighting feature benefits and value to customers and prospects.
• Develop collateral to train sales teams and excite customers about upcoming innovations.
• Stay current with industry trends and conduct competitive analysis of offerings in the B2B CDP space and wider ecosystem.
• Develop joint positioning and go-to-market strategies with other Adobe product teams and technology partners.
• Accelerate deals by working with sales to provide pricing and deal support.
• Quantify market opportunities and support internal pricing strategy and finance teams with forecasting and modeling.
• Fuel business growth through pipeline tracking and analysis.
• Power customer success by monitoring usage and adoption and finding opportunities to help customers realize value!

What You Need to Succeed

• Experience: 6-10 years of work experience in B2B product marketing, product management, marketing technology, or advertising technology with deep focus and expertise in business-to-business operating models.
• B2B Proficiency: Proficiency in B2B concepts and systems: Buyer personas, buying groups, lead management, account nurturing, ABM, CRM, marketing automation, etc.
• Communication Skills: Ability to translate technical capabilities into B2B customer benefits and value by simplifying complex concepts with excellent visual, written, and verbal communication.
• Leadership: Proven success leading multiple product marketing-related initiatives involving cross-functional stakeholders.
• Data Analysis: Competency producing insights from quantitative and qualitative data and offering strategic suggestions to inspire action.
• Collaboration: Enthusiastic about establishing credibility and collaborating with colleagues from various fields and subject areas.

Compensation

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

Note for Sales Roles: For sales roles, starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Note for Non-Sales Roles: For non-sales roles, starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). Long-Term Incentives: In addition, certain roles may be eligible for long-term incentives in the form of a new hire award.