Sr. Product Marketing Manager
Abarca Health- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor’s degree in Marketing, Computer Science, Business, or a related field, and a minimum of 6 years of experience in business, or a Master’s degree in a related field with at least 4 years of experience in business, or equivalent experience. Applicants must also have at least 4 years of experience in product marketing within the cybersecurity or cloud computing space, along with 6+ years of experience in creating and executing marketing campaigns and events across multiple channels.
The Sr. Product Marketing Manager will lead the development of messaging and positioning frameworks for Saviynt’s AAG product, crafting compelling messaging focused on customer use cases and benefits, and influencing product vision and roadmap based on customer insights and market analysis. They will serve as the product specialist for new AAG capabilities, collaborating with digital, customer, and partner marketing teams on events, launches, and product moments, and leading product storytelling to market influencers, analysts, and customers. Furthermore, they will develop sales plays and enablement assets to support internal and field sales teams, and participate in security and privacy training.
Cloud-based identity security and access governance
Saviynt provides a cloud-based platform focused on identity security and access governance for businesses. Its services include identity governance and administration, third-party access governance, and cloud privileged access management, all aimed at helping organizations manage and secure digital identities, including those of employees and vendors. The platform features automated workflows and tools that simplify identity lifecycle management, while offering visibility and analytics to help businesses stay audit-ready and reduce identity-related risks. Unlike many competitors, Saviynt emphasizes user-friendliness and ease of implementation, making it accessible for a wide range of clients from small businesses to large enterprises. The company's goal is to protect major brands and support their cloud and security initiatives through a subscription-based model that ensures ongoing revenue and investment in product development.