Senior Product Marketing Manager, Customer Marketing

United States

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$165,000 – $185,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Marketing TechnologyIndustries

Requirements

Candidates should possess over 5 years of B2B SaaS product marketing experience and hold a Bachelor's Degree. A proven ability to collaborate cross-functionally with customer success, sales, and product teams is essential, along with a strong portfolio of customer-facing content such as case studies, newsletters, success stories, or advocacy programs. Excellent writing, storytelling, and content strategy skills are required, as is comfort working in a fast-paced, high-growth startup environment. Experience with tools like Salesforce, Figma, Webflow, Frame.io, or Asana is considered a plus.

Responsibilities

The Senior Product Marketing Manager will be responsible for scaling the customer marketing function by building programs that deepen customer engagement, celebrate customer success, and drive expansion opportunities. This includes producing customer stories at scale through case studies and video testimonials, owning customer advocacy by identifying and recruiting champions, and driving customer communications through nurture programs. The role also involves running customer campaigns to support upsell, cross-sell, and retention goals, enabling the go-to-market team with customer proof points and strategic reference programs, and supporting customer events to build community and connection.

Skills

Product Marketing

Customer Marketing

Content Marketing

Advocacy

Community Management

Case Studies

Video Testimonials

Social Proof

Customer Advocacy

Testimonials

References

TrustRadius

Customer Communications

Nurture Programs

Upsell

Cross-sell

Retention

Sales Enablement

B2B SaaS

Qualified.com

Conversational marketing and sales automation platform

About Qualified.com

Qualified.com focuses on conversational marketing and sales automation, offering a platform that allows businesses to engage with website visitors in real-time through chat, voice, and video. This technology helps companies convert visitors into customers by providing immediate assistance and personalized experiences, particularly benefiting B2B clients in various industries. The platform uses AI and machine learning to analyze visitor behavior, enabling businesses to identify and engage high-value prospects effectively. Qualified.com operates on a subscription model, ensuring steady revenue while aiming to enhance customer engagement and drive sales for its clients.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$158.6MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from emerging AI-driven platforms could erode market share.

Economic downturns in B2B sectors may reduce budgets for sales tools.

Privacy concerns and regulatory changes could impose additional compliance costs.

Differentiation

Qualified integrates seamlessly with Salesforce, enhancing real-time sales discussions.

The platform uses AI to identify high-value prospects and engage them effectively.

Qualified offers a mobile app for flexible, on-the-go sales conversations.

Upsides

Qualified raised $95M in Series C funding, indicating strong investor confidence.

The launch of AI SDR Piper enhances pipeline generation with intelligent automation.

Growing demand for AI-driven sales solutions aligns with Qualified's offerings.

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