Customer Marketing Manager

Salary: $165K - $185K Employment Type: Full-Time

Position Overview

Qualified is the Agentic Marketing Platform for B2B companies. With Piper the AI SDR Agent, Qualified offers a whole new way to grow inbound pipeline. Piper operates across both the website and email, working to engage website visitors, capture leads, and convert buyers into pipeline around the clock. Hundreds of the world’s leading brands—including Crunchbase, Asana, Box, and Grubhub—choose Qualified to increase lead conversions, generate more meetings, and improve efficiency within their inbound pipeline motion.

This is a mid-level, high-impact role for a strategic marketer who thrives at the intersection of product marketing, customer marketing, content, advocacy, and community. You’ll own and scale our entire customer marketing function, building programs that deepen engagement, celebrate customer success, and drive expansion opportunities.

Responsibilities

• Produce stories at scale: Write and/or manage the creation of case studies, video testimonials, quote cards, and social proof for use across the funnel.
• Own customer advocacy: Partner with Customer Success and Sales to identify and recruit customer champions. Build a steady drumbeat of testimonials, case studies, references, and review content (G2, TrustRadius, etc).
• Drive customer communications: Lead nurture programs that keep customers informed, engaged, and excited about what’s new.
• Run customer campaigns: Develop marketing plays to support upsell, cross-sell, and retention goals.
• Fuel the sales engine: Enable the GTM team with proof points, customer stories, and strategic reference programs.
• Build community & connection: Support customer events and meetups that turn customers into long-term brand advocates.

Requirements

• 5+ years of B2B SaaS product marketing experience
• Bachelor's Degree
• Proven ability to work cross-functionally with customer success, sales, and product teams
• A strong portfolio of customer-facing content—case studies, newsletters, success stories, or advocacy programs
• Excellent writing, storytelling, and content strategy skills
• Comfortable working in a fast-paced, high-growth startup environment
• Experience with Salesforce, Figma, Webflow, Frame.io, Asana, or other marketing/sales tools a plus

Why You’ll Love It Here

• A chance to own and scale a function at a high-growth AI market leader
• Incredible customers who love talking about the value they’re seeing with our product
• A tight-knit, driven, collaborative marketing team that moves fast
• Big brand, high-visibility work - paired with room to experiment and innovate
• Competitive compensation, equity, and benefits

Application Instructions

Ready to turn customers into our greatest marketers? Apply now and help us write the next chapter of the Qualified story.

Company Information

About Qualified Qualified is the AI pipeline generation platform for revenue teams that use Salesforce. Headquartered in San Francisco, Qualified delivers pipeline generation at scale with AI and automation for thousands of customers like Autodesk, Blackbaud, and Epson. Led by former Salesforce CMO Kraig Swensrud and former Salesforce Product SVP Sean Whiteley, Qualified boasts 900+ 5-star reviews on G2 and is ranked #1 on the Salesforce AppExchange. Qualified is funded by Sapphire, Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures.

Our Values:

• One Team: We’re all in this together with a shared goal: grow the business and each other. Work as a team, win as a team. Collaborate and strategize across departments to deliver A+ work. We are bold thought leaders that value creating a sense of belonging for all and celebrating our wins, big or small.
• Customer Obsessed: Prioritize the customer above everything else. Build a product that our customers love. Establish ourselves as their trusted advisor and do “Whatever it takes” to make them successful. Prove the ROI. Only when our customers win do we win.
• Think Big & Move Fast: We’re defining a new category and we have fierce competition. Fast-paced innovation is the name of the game.