Senior Product Marketing Manager at Ironclad

San Francisco, California, United States

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$155,000 – $180,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Legal Tech, AIIndustries

Requirements

Experience leading product marketing for flagship products, including GTM strategies, product launches, and cross-functional alignment with product management, marketing, sales, and customer success teams
Ability to influence product roadmaps by incorporating market needs, customer insights, and feedback from customers, prospects, and the field
Expertise in developing compelling messaging, positioning, buyer personas, and use cases that articulate product value propositions
Skills in creating comprehensive launch plans, including messaging, positioning, content, sales enablement materials, and training programs
Capability to coordinate launches across channels, align stakeholders (e.g., via GTM & Product Councils), and ensure consistency across marketing and sales

Responsibilities

Drive Product Launches & GTM Readiness: Own GTM strategy for Sell-Side and Platform products; ensure smooth launches across channels; collaborate with Product, Marketing, Sales, and CS teams for full readiness including messaging, collateral, and sales training; develop launch plans with messaging, positioning, content, enablement materials, and training; coordinate timing with business objectives; create GTM & Product Councils for alignment and field feedback
Influence Product Roadmap: Partner with Product Management to incorporate market needs and customer insights; provide feedback from customers, prospects, and market to prioritize features; advocate for enhancements driving satisfaction, differentiation, and leadership; act as voice of the customer in product discussions
Develop Compelling Messaging & Positioning: Create and refine messaging/positioning articulating product value; ensure consistency and differentiation across channels and sales; develop buyer personas and use cases

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyProduct LaunchesProduct RoadmapCross-Functional CollaborationSales EnablementCustomer Success Alignment

Questions & Answers

Common questions about this position

What is the salary range for the Senior Product Marketing Manager position?

The salary range is $155K - $180K.

Is this a remote or hybrid role?

This is a hybrid position.

What are the key responsibilities for this role?

Key responsibilities include driving product launches and GTM readiness, owning GTM strategy for Sell-Side and Platform products, working with cross-functional teams like Product, Marketing, Sales, and Customer Success, developing launch plans with messaging, positioning, content, and sales enablement, and creating new ways of working like GTM & Product Councils.

What is the company culture like at Ironclad?

Ironclad is recognized as a Fortune Great Place to Work six years running, one of Fast Company’s Most Innovative Workplaces, named to Forbes’ AI 50, and Business Insider’s list of Companies to Bet Your Career On.

What makes a strong candidate for this Senior Product Marketing Manager role?

Strong candidates will have experience leading product marketing for flagship products, developing GTM strategies, product launches, messaging and positioning, and collaborating with cross-functional teams including Product, Marketing, Sales, and Customer Success.

Ironclad

Digital platform for automating contract management

About Ironclad

Ironclad is a digital contracting platform that simplifies and automates the entire contract lifecycle for legal teams in large enterprises and fast-growing companies. The platform allows users to create, automate, and track contracts in a straightforward manner, making it easier for legal departments to handle high-volume contracts efficiently. Unlike traditional contract management systems, Ironclad's user-friendly interface reduces complexity and enhances collaboration within legal teams, enabling them to focus on business growth. The company operates on a subscription-based model, offering various tiers that cater to different business needs, ensuring a steady income stream while providing ongoing support and updates. Ironclad's goal is to transform contract management by streamlining processes and improving connectivity within legal departments.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$325MTotal Funding

SERIES_ECompany Stage

Enterprise Software, LegalIndustries

501-1,000Employees

Benefits

Network of mentors - Receive mentorship from our world-class network of mentors, including founders, salespeople, marketers, engineers, and designers.

Health & wellness - Great health care insurance, monthly fitness reimbursement, and seasonal activities like yoga, surfing, and hikes with our dogs are just some of the ways we help take care of employee health and wellness.

Company retreats - Twice yearly, we retreat to local spots like Tahoe or Wine Country for our company off-sites.

Team events - We bond outside of work over games, happy hours, concerts, and more.

Risks

AI accuracy and security concerns may challenge the adoption of Ironclad's Jurist assistant.

Expansion into enterprise markets increases competition with established players like Bloomberg Law.

Integration with systems like NetSuite may face technical challenges requiring significant resources.

Differentiation

Ironclad automates contract workflows, reducing inefficiencies in traditional contract management systems.

The platform's user-friendly design accelerates high-volume contracts and enhances legal team collaboration.

Ironclad's AI-powered assistant, Jurist, offers real-time legal document editing and transparency.

Upsides

Integration with NetSuite and Salesforce enhances platform interoperability for enterprise clients.

The launch of Ironclad Jurist positions the company as a leader in AI-driven legal tech.

Strategic alliances, like with KPMG Law, open new market opportunities and enhance credibility.

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