Senior Product Marketing Manager - Frame.io & Adobe Workfront Integration

Position Overview

Adobe is seeking a strategic and expert Senior Product Marketing Manager to lead the go-to-market (GTM) strategy for Frame.io's integration with Adobe Workfront, as well as its role within the broader Adobe content supply chain. This is a high-impact role focused on driving enterprise adoption and establishing Frame.io as a core component of how leading organizations manage and deliver creative work. You will connect real customer needs with product strategy, working closely with strategic account teams to position Frame.io as a key part of Adobe’s content supply chain solution.

Responsibilities

• Own GTM for Workfront Integration: Define messaging, positioning, packaging, offers, and launch plans. Position Frame.io beyond the integration and within the full content supply chain narrative.
• Drive Customer-Led Strategy: Partner with customers to gather insights, test solutions, and lead beta programs to validate approaches and ensure scalability.
• Support Strategic Accounts: Work with top account sales teams to embed Frame.io into Content Supply Chain (CSC) deals. Partner with enterprise architects to advocate for Frame.io in solution pitches.
• Align with Creative Cloud and Experience Cloud: Help position Frame.io in multi-cloud deals and enterprise transformation efforts.
• Enable Sales Teams: Create sales tools, customer decks, and training programs to empower Adobe teams and partners to champion Frame.io.
• Collaborate Across Teams: Work across Product, Engineering, GTM, Sales, Enablement, Enterprise Architects, and Customer Success to ensure alignment and execution.
• Lead with Influence: Bring clarity and direction in a matrixed organization, aligning teams with different goals and strong opinions around a common vision.

Requirements

• Experience: 4+ years of product marketing, solution marketing, or enterprise GTM experience, preferably in SaaS, MarTech, or creative/marketing workflow solutions.
• Workflow Knowledge: Strong understanding of enterprise content workflows and marketing operations. Familiarity with the Adobe stack (Workfront, Creative Cloud, Experience Cloud) is a strong plus.
• Sales Enablement: Demonstrated experience supporting enterprise sales teams, including building tools, delivering training, and directly influencing deal strategy and execution.
• GTM Success: Proven success driving enterprise GTM motions and partnering with strategic account teams and technical sales functions (e.g., enterprise architects).
• Customer Engagement: Experience leading customer feedback loops, beta programs, and co-creating solutions with enterprise customers.
• Cross-Functional Collaboration: Exceptional ability to work cross-functionally and influence in complex, matrixed environments, balancing strong personalities and multiple priorities with clarity and empathy.
• Communication Skills: Excellent storytelling and communication skills, with the ability to simplify complex solutions and connect them to customer value.
• Organizational Experience: Experience in both startups and large organizations, demonstrating the ability to move fast and scale.
• Core Attributes: Deep ownership, critical thinking, and customer dedication.

Company Information

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Employment Type

Full time

Compensation

The U.S. pay range for this position is $110,800 -- $209,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.