Senior Product Marketing Manager

About the Role

Calendly is seeking a Senior Product Marketing Manager to lead go-to-market strategies, craft resonant positioning, and drive product awareness, adoption, and customer success. This high-impact role requires a strategic marketer passionate about product, customers, and storytelling, who will partner closely with Product, Brand, Sales, and Customer Success teams.

Responsibilities

• Lead go-to-market strategy for new features and products, from planning through launch and adoption.
• Craft clear, compelling messaging and positioning that resonates with target audiences and scales across the customer journey.
• Partner cross-functionally with Product, Sales, Brand, and Customer Success to ensure consistent messaging and enablement.
• Translate customer insights into marketing strategy through user research, interviews, win/loss analysis, and competitive intelligence.
• Own channel strategy by identifying the right mix of channels (in-app, email, sales enablement, website, social, etc.) to build scalable and effective GTM launch stacks.
• Build and maintain core product marketing assets including one-pagers, release notes, internal FAQs, pitch decks, and battlecards.
• Act as an internal and external evangelist for products, championing their value and advocating for the customer.
• Support awareness and lifecycle programs with differentiated messaging that drives acquisition, expansion, and retention.
• Drive alignment and clarity across teams to ensure all stakeholders are informed, enabled, and working toward shared goals.
• Continuously test, learn, and iterate by bringing a data-informed mindset and adapting based on what resonates.

Requirements

• 6-8 + years of product marketing experience in SaaS, ideally in a PLG or hybrid GTM environment.
• Proven track record owning launches and scaling adoption.
• Strong storyteller who can simplify complex concepts into compelling narratives.
• Customer-obsessed, with deep empathy for user needs and buying behavior.
• Comfortable leading cross-functional projects with Product, Sales, Brand, and Customer Success.
• Highly organized, detail-oriented, and able to manage multiple projects without losing momentum.
• Outstanding written communication skills and ability to communicate value clearly and effectively across web, email, and other channels.
• Outstanding presentation skills, comfortable presenting to executives or facilitating webinars for large audiences.
• Critical thinking and narrative skills to connect disparate ideas into a cohesive story.
• Proactive and able to move forward with loosely formed ideas and partial information.
• Resilient and adaptable, able to flex as timelines, priorities, or project scopes shift.
• Brings positive energy, clarity, and drive as a collaborative team player.

Bonus Points

• Experience marketing to both self-serve and enterprise customers.
• Experience with Miro, Asana, G-Suite, User Interviews, and product analytics tools.
• Experience with PLG tactics and lifecycle marketing.

What’s in it for you?

Calendly is at an inflection point, with millions of users and an opportunity to shape the next chapter of its platform. This role offers the chance to influence key decisions, bring meaningful work to life, and provides ample room to stretch, experiment, and grow. Join a team of smart, kind teammates and redefine how people spend their time.

Application Instructions

If you are an individual with a disability and would like to request a reasonable accommodation, please contact us.