Webflow

Senior Community Marketing Manager

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software as a Service (SaaS), Web Development, Community & Social PlatformsIndustries

Senior Community Marketing Manager

Employment Type: Full-time, Permanent Location Type: Remote-first (United States) Salary:

  • Zone A (US): $120,500 - $157,000
  • Zone B (US): $114,500 - $149,500
  • Zone C (US): $108,000 - $141,000 (Note: Specific base pay determined by candidate's geographic location, experience, knowledge, qualifications, and skills. This role is also eligible for a company-wide bonus program.)

Position Overview

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. Hundreds of thousands of organizations use Webflow to turn ideas into reality.

We are seeking a seasoned Senior Community Marketing Manager to architect a comprehensive community strategy. This role is critical for modernizing and scaling the community foundation that drives Webflow’s growth, serving our most loyal advocates and expanding to new audiences like developers, marketers, and enterprise teams. You will be responsible for our most critical community programs and building the infrastructure to scale community as a sustainable growth channel.

Webflow's community is a key differentiator – creative, passionate, and deeply invested in our mission. We need someone eager to listen, engage, understand evolving community needs, and translate that into programs that deliver meaningful value and measurable business outcomes. This is a highly visible and strategic role requiring strong cross-functional collaboration with Customer Success, Marketing, Sales, Support, Product, and more.


About the Role

  • Reporting to: Head of Customer Marketing & Community
  • Location: Remote-first (United States)
  • Employment Type: Full-time, Permanent, Exempt

Responsibilities

As a Senior Community Marketing Manager, you will:

  • Own and evolve Webflow’s holistic community strategy: Modernize existing programs and launch new initiatives that deliver deep value for our community and measurable business outcomes.
  • Translate community insight into impact: Proactively listen to community feedback, trends, and sentiment to inform programming, surface needs, and amplify community voices internally and externally.
  • Lead and scale marquee community programs: Design scalable programs that empower the community to host regional events, create and share content, and participate in high-impact activations that strengthen community connection and amplify Webflow’s brand.
  • Build scalable community infrastructure: Manage platforms, implement unified community moderation, and establish consistent measurement and reporting across channels.
  • Architect a community-driven content engine: Cultivate and amplify authentic user-generated content (UGC) in partnership with key community leaders.

Company Information

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.


Application Instructions

(Information not provided in the original text)

Skills

Community Strategy
Program Management
Stakeholder Engagement
Cross-functional Collaboration
Growth Strategy
Community Building
Customer Engagement
Marketing

Webflow

Visual web design and development platform

About Webflow

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

San Francisco, CaliforniaHeadquarters
2012Year Founded
$325.8MTotal Funding
SERIES_CCompany Stage
Consumer Software, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

Competitive compensation
100% insurance coverage
401k & financial planning
PTO
Annual retreat & offsites
10% time to build skills
Commuter benefits
Vacation bonus
Office setup budget
Health & wellness stipend
Remote work reimbursements
Webflow subscription discount

Risks

Competition from platforms like Bubble and Wix threatens Webflow's market share.
GreenSock acquisition may cause developer community backlash over GSAP's future.
New CEO Linda Tong's strategies might not align with existing user expectations.

Differentiation

Webflow enables web design without coding, appealing to non-technical users.
The platform offers a subscription model with diverse pricing plans for various needs.
Webflow's marketplace provides templates and design assets, enhancing user experience.

Upsides

Growing demand for no-code platforms boosts Webflow's market potential.
AI integration in Webflow enhances user experience and design efficiency.
Partnerships with Upwork and Contra expand Webflow's reach to creative professionals.

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