Senior Director, Product Marketing
StrongDMSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, Information Technology, Data ProtectionIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, and have a minimum of 7 years of experience in product marketing, with at least 5 years specifically within the technology industry. Strong analytical skills, a deep understanding of go-to-market strategies, and experience with data-driven decision-making are required. Familiarity with data protection services is preferred.
Responsibilities
The Senior Product Marketing Manager will be responsible for conceiving and developing innovative integrated go-to-market strategies to drive demand and execute successful campaigns, collaborating with cross-functional teams to create effective messaging and sales enablement materials. This role involves researching market trends, analyzing campaign performance, developing growth strategies, and identifying customer needs, while also supporting executive leadership in strategic planning and risk mitigation. They will create targets for marketing campaigns, analyze outcomes, and develop positioning and messaging for product expansion strategies in new markets.
Skills
Go-to-market strategy
Campaign development
Market research
Messaging
Sales enablement
Asset creation
Cross-functional collaboration
Project management
ConnectWise
Software platform for IT business management
About ConnectWise
ConnectWise provides a software platform designed for Technology Solutions Providers (TSPs) to manage their business operations effectively. The platform includes tools for business management, remote monitoring and management, remote access, and automation of quotes and proposals, as well as conducting cybersecurity risk assessments. It integrates with numerous key vendors, creating a comprehensive ecosystem that supports various IT sector clients in managing their as-a-service business models. Unlike many competitors, ConnectWise emphasizes community engagement through its network, The IT Nation, which promotes collaboration and knowledge sharing among users. The goal of ConnectWise is to empower TSPs to streamline their operations and enhance their service offerings while fostering an inclusive culture that values diverse contributions from its employees.
Key Metrics
Tampa, FloridaHeadquarters
1982Year Founded
$569KTotal Funding
SEEDCompany Stage
Enterprise Software, CybersecurityIndustries
1,001-5,000Employees