Senior Product Marketing Manager

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds. Game-changers, innovators, culture-lovers—and humankind. We invite discovery and debate. We recognize key moments as milestones. We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference. Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

General Summary

The Senior Product Marketing Manager is responsible for conceiving, developing, and maintaining innovative integrated go-to-market (GTM) strategies to drive demand and execute highly successful campaigns in assigned markets. This role works in partnership with cross-functional teams to develop effective messaging, obtain market intelligence, build sales enablement, and deliver compelling assets. This Sr PMM's primary focus will be supporting our Data Protection services.

Essential Duties and Responsibilities

• Provides support to cross-functional teams with the goal of leading them towards successful GTM outcomes.
• Researches, analyzes, and documents findings.
• May coach, review, and/or delegate work to other team members.
• Designs, delivers, and executes marketing and communication strategies.
• Manages multiple projects simultaneously, while remaining detail oriented and data driven.
• Analyzes and assesses performance of marketing strategies and recommends improvements.
• Creates targets for marketing campaigns and analyses outcomes compared to strategic objectives and organizational goals.
• Develops and executes growth strategies for underperforming products.
• Models new product plans and routes to market, while accounting for required resources and payback periods.
• Drives the end-to-end planning processes and core priority settings.
• Works with executive leadership to drive outcomes, align business owners and stakeholders, mitigate risks, identify trends, plan strategic breakthroughs, provide feedback on marketing plans, and deliver value to internal and external customers.
• Develops and manages the positioning and messaging for product expansion strategies in new markets.
• Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes.
• Communicates the value proposition of products and develops tools to support the selling process.
• Identifies opportunities to out-pos